Technology -> Systems Mgmt
Released: 2nd April 2014
Kenshoo Search earns top honours in international competition as Kenshoo hosts digital marketing innovation forum
London - April 2, 2014 - Kenshoo (www.kenshoo.com), the global leader in predictive media optimisation technology, has been recognised for the Best PPC Management Software 2014 in the European Search Awards. The award win coincides with Kenshoo hosting its K² London forum event this week, bringing leading brands and agencies together to discuss digital marketing innovation.
The award-winning software, Kenshoo Search, is the leading solution for national and global search engine marketing (SEM) campaign management across AOL, Google, Baidu, Bing and Yahoo!. Built to handle the most complex and large-scale campaigns, Kenshoo gives advertisers and agencies the control, automation, and results needed to make better investment decisions across search marketing and online advertising. The proprietary algorithms powering Kenshoo's solution constantly recalibrate to optimally invest budgets while giving marketers full visibility into performance of each ad placement.
Rob Coyne, Managing Director for Europe, Middle East and Africa (EMEA) at Kenshoo said: "At Kenshoo we have a rich heritage of innovation, underpinned by a strong research-driven methodology that ensures our technology and products stay at the cutting edge of the rapidly evolving digital marketing marketplace. It's fantastic to see our drive to deliver excellence receive this official seal of approval from the European Search Awards. And being able to announce the award in the same week as we host our K² London event really helps to underline our commitment to innovation in digital marketing. "
The European Search Awards is an international competition that celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe. The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries. Previously, Kenshoo earned top honours for Best PPC Management Software in the US Search Awards.
Published by: electronicdawn Ltd.