SYNETY, the cloud telephony software and services specialist, has today announced the complete integration of its CloudCall on-demand business telephony system with Microsoft Dynamics CRM Online. 

The integration enables Microsoft Dynamics CRM users to drive powerful telephony functions directly from the CRM suite.  These include desktop click-to-dial, full integration of detailed call histories, and the ability to embed complete recordings of calls directly into contact records for easy replaying and management.  This builds the most complete overview of all types of interaction with prospects and customers.

These features can be delivered in addition to customers’ existing telephony arrangements on a per-user, per-month basis with no upfront costs.  Companies using Microsoft Dynamics CRM can also benefit from CloudCall’s ultra-low costs for outbound calls of just 0.75p per minute for UK landline numbers and 2p per minute for UK mobiles, helping to make significant savings on communications costs. 

Mark Seemann, CEO of SYNETY said:  “Adding full details of call histories and recordings directly into contact records gives businesses a complete picture of their interactions with customers.  This in turn helps to share knowledge across the organisation and enhances service.  The integration of CloudCall with Microsoft Dynamics CRM makes the critical connection between CRM data and phone conversations, making databases richer and helping to improve staff productivity through greater ease of use.”

Marco Amoedo Martinez, Partner Technology Advisor for Microsoft Dynamics CRM said:  “With SYNETY as a Microsoft partner, Microsoft Dynamics CRM users can embed rich voice functions into their deployments, adding real value and helping to take client service to new levels.  Having a single repository for all information on customer interactions – from voice calls through to correspondence – saves time for staff and helps to streamline and standardise business processes, delivering immediate benefits to organisations.”

CloudCall is a fully-featured hosted business communications solution that delivers real cost savings and productivity benefits.  The CloudCall Click service enables software integration that works with customers’ existing phone systems, or can be used on its own with the included CloudCall Communicator softphone.  It delivers click-to-call and call recording functions integrated into a customer’s CRM, sales or business software. 

CloudCall Enterprise operates as a stand-alone hosted PABX service over a broadband connection, using either SYNETY VoIP handsets or SYNETY’s softphone.  It can be provisioned within a few minutes and installed, configured and running in two working days, offering a hassle-free alternative to line rentals with a competitive per-user per-month service charge. 

Additional built-in functions include advanced reporting and analysis on usage and activity by user so that entire workforces can be monitored easily, integrated IVR / Auto-Receptionist to greet and help route incoming calls efficiently and call queuing which allows calls during busy periods to be handled more efficiently.

Further information (external website)