Detroit--November 15, 2012--Compuware Corporation (Nasdaq: CPWR), the technology performance company, today announced that it has published a new whitepaper titled: “The Hot Business of eCommerce.” The paper explores the correlation of poor application performance on eCommerce revenues, customer loyalty and brand image and how a new generation of application performance management (APM) will help eCommerce businesses deliver peak performance and the bottom line business benefits associated with it.

With the extreme competitiveness of today’s online retailer market, customers have very little patience for slow performing websites. Customer loyalty can be won or lost in a matter of a single second, causing a customer to switch to a competitor site, impacting revenue and brand image.

Studies have shown that a one second delay in response time reduces conversions by seven percent. For an eCommerce site that sells $100,000 of merchandise per day, a one second delay means $2.5 million in lost revenues annually. Online retail customers expect fast and efficient eCommerce applications. It’s vital in today’s online world that online retailers create best-in-class experiences to stay competitive and in business.

This whitepaper outlines:

• the cost of poor application performance and its impact on revenues, customer loyalty and satisfaction and brand image;
• the complexity of the eCommerce application delivery chain and its impact on performance; and
• how a new generation of APM can help eCommerce business maintain peak performance, drive a high-quality customer experience, and deliver better business results.

To download the whitepaper, click here.

Compuware APM® is the industry’s leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Compuware APM provides the market’s only unified APM coverage across the entire application delivery chain—from the edge of the internet through the cloud to the datacenter. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.

With more than 4,000 APM customers worldwide, Compuware is recognized as a leader in the “Magic Quadrant for Application Performance Monitoring” report. To read more about Compuware’s leadership in the APM market, click here.

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Compuware Corporation
Compuware Corporation, the technology performance company, makes technology make a difference by providing software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.