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Observations - "There's a helluva distance between wisecracking and wit. Wit has truth in it; wisecracking is simply callisthenics with words." - Dorothy Parker

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News Release

IBM and Brawn GP Extend Agreement to Implement Software for the Design of the Formula One car Championship winning race car designed by teaming with IBM

Released: 23rd November 2009
Publisher: IBM

London - 23 Nov 2009: IBM (NYSE: IBM) today announced the continuation of its Team Supplier agreement with the Brawn GP Formula One Team that took the relationship into its third year.

Brawn GP worked with IBM to transform its Product Lifecycle Management processes which helped reduce design, development and manufacturing cycle times. This helped the team build a competitive car while managing every aspect of the build required for the 2009 Formula One technical regulations.

The first Brawn GP car, BGP 001, was designed entirely using Dassault Systèmes 3D virtual design (CATIA) and collaborative (ENOVIA) platform software and has enjoyed considerable success in the 2009 Formula One season. Streamlined design and manufacturing processes have helped the aerodynamics team reduce cycle times and test more components at a faster rate. David France, IT Director at Brawn GP said: "We saw the changes to the technical regulations for 2009 as a chance to get ahead so we had to get the new PLM solution running smoothly to give us the support we needed to design the BGP 001 car. We chose IBM to help us make the technical, cultural and organisational changes required to achieve this.

"Brawn GP is a great example of the benefits that customers can achieve by upgrading their systems and implementing the right software," said Gordon Scorer, Vice President, Industrial Sector, IBM. "With more than 75 years' experience in the auto industry, IBM has the expertise to harness this technology to Brawn GP's competitive advantage."

About Brawn GP:
Brawn GP is a motor racing team, based in Brackley in the UK, which competes in the 2009 FIA Formula One World Championship. The team is lead by Ross Brawn and employs 450 people who design, build and develop the team's Formula One cars.

About IBM:
For more information please visit www.ibm.com.

Vince Smith
IBM UK External Relations
+44 7802 216940
smithv@uk.ibm.com


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