thelendingwizard.com - a free, simple and efficient online consumer tool to compare loans and accurately compare loan rates has gone live. The website will offer instant decisions on personal loans, secured loans and unsecured loans.

The service offers bespoke and typical rates in real time and allows customers to apply for quoted rates on personal loans, secured loans and unsecured loans without having to complete a separate loan application. Rates are determined by combining data provided by the customers themselves, credit history information and criteria supplied by lending partners so the site can therefore compare true loan rates on behalf of the borrower rather than just advertised rates. This makes thelendingwizard.com the only loan comparison site where you will see the actual interest rates you will be paying before you apply an approach that helps to preserve a borrower's credit score.

Olivier Beau Lomenie, MD, thelendingwizard.com says: "We are extremely excited to bring a genuinely unique loan comparison proposition to market. Our panel of UK lenders and the innovative way we compare loans and compare loan rates on behalf of borrowers ensures a better deal in the end for all consumers who decide to use thelendingwizard.com. We are safeguarding the best interest of the borrower throughout the entire process and we believe that this will set us apart from other players in the market."