3rd March: Bidstalk, a leading mobile advertising solutions provider, who launched their innovative white-label mobile DSP solution for advertisers, agencies & ad networks and an intelligent Ad-Server for mobile app publishers, at Mobile World Congress 2014, have signed up over 20 new companies to their service.
The Bidstalk solution cuts time to market by 80%, which allows agencies, media buyers, ad networks and startups in the market to utilise Mobile Real Time Bidding (RTB) to bid on exchange traffic. The RTB system gives instant access to mobile traffic from a network of supply partners and app publishers.
“MWC was the best possible launchpad for Bidstalk” said Vaibhav Gupta, Founder and CEO of Bidstalk. “The number of sign ups we have had in less than three-days demonstrates the unique nature of our platform, especially amongst such a competitive market, surrounded by big players in mobile marketing at MWC.”
Gupta continues, “Our simple, quick and low cost set-up has been really appealing to our customers, allowing the media buyer to easily step into programmatic buying and avoid wasting time perfecting the technology.”
White-label mobile DSP solution
Bidstalk’s white-label mobile DSP solution will allow advertisers to place highly targeted smart ads on thousands of premium mobile apps. Complete with a transparent, real-time bidding system, the solution provides advertisers with instant access to mobile traffic from app publishers.
The solutions ad-tracking and data-driven performance control features allow for optimisation and measurement of ad performance and engagement. The key advantage of Bidstalk’s systems is that there is no need to put any infrastructure or technology in place. Advertisers can build their solutions on Bidstalk’s platform and instantly start bidding on high-quality SSP traffic from the most premium app publishers.
Bidstalk’s Ad Server allows for maximisation of ad revenues for mobile app developers. The Bidstalk Ad server enables users to build a dominant SSP powered by Bidstalk’s technology, allowing mobile developers to instantly access and manage their inventory, maximising profits with an increased number of impressions and clicks.
Bidstalk’s technology first approach to business means their focus will continue to be on providing a reliable service to customers and building new features to enhance the products, setting them up to continue to grow.
At Bidstalk, our mission is to power advertisers and mobile app publishers to do more with their advertising campaigns and ad spaces, respectively. A technology-first company, we look to augment the way mobile advertising is currently approached.
We are committed to building the most powerful and pioneering mobile advertising solutions—to help brands engage with highly targeted consumers, and to enable mobile app developers to monetize their inventory in a smarter manner.
Founded in December 2013, Bidstalk is headquartered in Singapore with an office in Bangalore, India, as well. A privately held company, Bidstalk has been founded by an experienced, passionate team of techies and marketers. Before launching Bidstalk, the core team has worked in large international organizations like Airpush, Google, Amazon, Sonus, IBM & Cisco.