Widespace’s entry into the UK market signals a new era for premium mobile advertising, capitalising on technological innovation and changing consumer behaviour.
“The UK market is ready for our customer proposition, which has already grabbed the attention of advertisers and various media,” says Henric Ehrenblad, founder and VP of Widespace. “By opening a London office, we can court UK advertisers and multinational operations that want to fortify and enhance their brands via international mobile campaigns.”
According to Emarketer.com, the value of the UK mobile advertising market is expected to reach about £1bn this year, which makes it the largest market in Europe. It is also the European market in which advertisers spend the most money per user on mobile. Despite this, the UK stills lags behind in adoption of innovative mobile advertising formats and models. These have garnered great success in the wider European market, and Widespace is now bringing this experience to the UK market.
Many large advertisers have headquarters in London. With Widespace’s dedicated UK team, the company can now plan and manage UK and pan-European campaigns from London. Widespace also has offices in Denmark, Finland, Norway, Sweden, France, Germany and the Netherlands.
Joy Dean, head of Partnerships in UK, is establishing a network of local publicists in the UK. Her most recent position was with Exponential, where she served as senior network development manager.
“Widespace’s cutting-edge technology and focus on innovative ad formats in apps and on premium sites clearly positions us in the UK market,” says Dean. “Right now, standard format still rules the day. We are here to bring our innovative formats, and market expertise to a UK audience.”
Widespace is the leading premium mobile advertising company in Europe. We ensure user experience is our key focus, creating the best results for advertisers, and increased revenue for our partners. Every day, we deliver millions of ads to millions of mobile devices, on the most visited mobile sites and in the most popular apps. We use our own unique technology to optimise ad targeting and increase impact, and offer a full service solution for brands wanting to succeed in mobile advertising. Widespace was founded in Sweden in 2007, and is now present in eight countries across Europe.