Leading developer of mobile market research technologies, RealityMine, has secured £600k of equity investment from the North West Fund for Digital & Creative with co-investment from GP Bullhound’s Sidecar fund.
Manchester-based RealityMine has developed a market-leading software as a service (SaaS) platform which allows market researchers to analyse the mobile activity of opted-in panellists, across devices including mobile phones, tablets and smart TVs, coupled with a powerful Big Data analytics system. The company operates the secure platform on behalf of leading international market research groups, brands, telcos and media companies, to help them improve their understanding of consumer behaviours. RealityMine currently supports ongoing projects in over 23 countries.
The Company span out of corporate mobile-apps developer Apadmi earlier this year and now operates as an independent business under the leadership of two serial entrepreneurs, CEO Garry Partington and co-founder Rolfe Swinton. The investment will finance the recruitment of additional technical, sales and client-support staff in Manchester.
Garry Partington CEO, RealityMine said: “This investment is a great endorsement of our business and the technology that we have developed. The funds will support our growth plan to deliver RealityMine’s research and analytics solutions to new customers, as well as increasing the depth of service to our existing client base.”
David Smith, investment director at AXM Venture Capital, which manages The North West Fund for Digital & Creative, added: “We are delighted to invest in this globally market-leading technology, and to support RealityMine’s exceptionally talented management team. RealityMine further demonstrates the technical and commercial excellence of the North West’s digital & creative sector.”
The North West Fund for Digital & Creative is part of The North West Fund and is financed by the European Regional Development Fund and the European Investment Bank. GP Bullhound is an international technology investment banking group.