A digital design agency has launched a new mobile website division with the creation of 10 jobs as it aims to tap into the explosion of smartphone use.
MoCo Digital aims to give small businesses a competitive advantage by ensuring they have a mobile phone-friendly web presence and applications that can be used as major marketing tools.
The firm, based in Trafford, Manchester, has seen so much demand for its new service that it is recruiting 10 additional staff in its sales, marketing and production departments.
MoCo is a full service web design agency covering all aspects of eCommerce as well as brochures, directories and SMS marketing.
It says website searches on mobile phones are set to overtake desktop searches this year. But many firms don’t have smartphone-friendly sites.
MoCo creates sites that can be easily read and navigated from a phone and also produces apps for small businesses.
Its websites, which are aimed at small businesses ranging from plumbers to dentists to cafes and accountants, include all the latest technology, including ‘Tap to Call’ and ‘Tap to SMS’.
Mark Ormiston, MD of MoCo Digital, said: “It’s all about firms gaining a competitive advantage and making sure they are covered for all aspects of the digital age.
“The mobile web will be huge this year as smartphones become even more affordable and more and more consumers are searching locally for information about businesses they want to spend their money with now.
“Research shows that most consumers carrying out local searches take action within 24 hours of looking for a business on their doorstep.
“But if they find a site that is not mobile friendly, for instance they have to pinch zoom to read it and find it almost impossible to navigate and use from their phone, they will soon quit it and move on.
“Recent research has also revealed that more than 97 per cent of consumers will never visit a non-mobile friendly site again.
“Many businesses aren’t even aware of the fact their site is not smartphone friendly or that they can do so much more to attract business from mobile users.
“However, there is a growing awareness that smartphones are the way the majority of people will access the internet – and of the need to take advantage of that commercially.
“Our business is growing well and as a result we’re looking to increase our staff to meet that demand. We’re very excited for the future.
“Unlike other companies our focus is very much on local businesses and how we can help them maximise their sales opportunities. We do it in an easy and affordable way.”
He added: “Consumers have an intimate relationship with their phone, getting your app on their home screen was once only the domain of the large corporations.
“Today simple apps are within reach of local small businesses. Applications can provide push notifications to the front screen of the phone.
“They can use it to publicise offers and special deals. It’s a great way of getting your message out there and raising awareness.
“The technology is there for smaller firms to harness. They have nothing to fear and lots to gain from mobile technology.”