Courbevoie – January 24th, 2013 – Following the natural disaster that struck the North American eastern coast and the Caribbean recently, Intersec, a leading provider of VAS software for telecoms operators reaffirms its engagement in the development of next-generation alerting technologies to alert populations in danger and reduce civilian casualties.

Today, European nations recognise the potential of mobile telecom infrastructure in such situations when it comes to communicating in a timely manner with a large number of individuals in danger. With this in mind, Intersec develops solutions combining Mass-Scale Location Intelligence in real-time with high-performance Geolocated Communication capabilities.

These solutions arm not only operators but also governments and emergency services with the ability to collect mobile network location data from the entire subscriber base to rapidly identify population movement and behaviors. Through advanced geofencing capabilities, the solutions enable the identification of citizens entering, remaining or leaving a predefined dangerous area for most efficient real-time communication targeting.

Complementary Instant Geolocated Communication capability allows alerting millions of individuals in seconds via Cell Broadcast technology or ubiquitous SMS, both messaging channels powered by Intersec’s market-awarded and leading performance delivery platform, reaching effectively citizens’ 2G, 3G and 4G mobile handsets.

As a member of the European Emergency Number Association (EENA), Intersec is working with emergency services and public authorities on ways of improving emergency response and Public Warning Systems. EENA is a Brussels-based NGO with the aim of promoting the establishment of an efficient system for alerting citizens about imminent or developing emergencies. Its members include over 700 emergency service representatives from 43 European countries.

Gary Machado, Executive Director of EENA commented; “In emergency situations it is important that Governments and Public Authorities have the necessary infrastructure to communicate effectively and efficiently with the affected population, which traditionally had been through legacy Public Broadcasting Systems. With the development of new technology, mobile alerting solutions are one of the logical next steps in communicating effectively with a large number of people expeditiously.”

Yann Chevalier, CEO at Intersec said; “Considering penetration rates of mobile handsets, it seems quite natural to use the technology to help operators provide real-time location and messaging solutions for emergency services personnel. We are working with EENA on ways to use mobile technology to create a more effective eco-system to be used in situations of national emergency like Hurricane Sandy that has been in the headlines recently.”

Press contact:

Intersec
Charlotte Loubet
Marketing Director
charlotte.loubet@intersec.com
+33 1 55 70 33 56

éclat Marketing for Intersec
Kim Smith/Dave Wedderburn
intersec@eclat.co.uk
+44 1276 486000

About Intersec
Intersec is a leading provider of VAS solutions with innovation as a key attribute. Since 2004, Intersec has led the way with breakthrough in technology, performance and product richness. Our offering help MNOs go beyond the technological challenges of their business expansion through loyalty, messaging, LBS and alerting solutions to:

• optimise customer base marketing towards ARPU increase,
• perform effective retention strategies without jeopardising the value,
• open new revenue streams with location intelligence monetization,
• maximise messaging traffic profitability

Intersec’s technology has been recognised and awarded by the market as a leader in innovation out-performing the competitive landscape. Our solutions are already deployed in Europe, Africa, Middle-East, the Americas and the Indian Ocean.

More info: www.intersec.com