Technology -> Mobile
Released: 17th December 2012
Publisher: Fieldworks Marketing
December 17th, 2012, Manchester – Calendar Club UK, Europe’s biggest online specialist retailer of calendars and related merchandise, has launched a mobile friendly version of their website, enabling their smartphone customers to easily browse all their calendars and quickly buy online. The new mCommerce site has been built and implemented by Maginus, expert providers of integrated software solutions for multi-channel retail and distribution companies, together with Alastair Carter, Calendar Club UK’s Senior eCommerce Designer, who designed the new mobile website’s interface.
Calendar Club UK decided to build a mobile friendly website in response to the rapidly growing smartphone market and owners wishing to buy at anytime but, more importantly, anywhere. Calendar Club UK observed that 20% of its online traffic was coming through smartphones but the percentage of completed orders was less than for non-smartphone buyers. The company selected Maginus to build the new mobile friendly website in order to expand their existing website, which Maginus built in 2009, both in terms of features for their customers to enjoy and also ‘reach’ by satisfying the new demands of online shoppers.
Calendar Club UK already have a good conversion rate on their ‘standard’ website (above the industry standard conversion rates) and expect to exceed industry standard conversion rates on their new mobile friendly website too. One of the benefits for Calendar Club UK is that both websites are managed via the same system. In effect, the mobile friendly website is an extension of the existing eCommerce website, sharing the same customer account, product and pricing information so it only needs updating in one place.
Another key benefit is that customers are able to put goods in their basket on their smartphone and then complete their order on the standard website. This is already proving very useful to Calendar Club UK’s newsletter subscribers who like to browse on their smartphone but quite often then review their selection at home on their computer before finalising their orders.
Helen Winterbourne, Ecommerce Manager at Calendar Club UK, said “We selected Maginus for the project because they have many years’ experience in the market, as well as providing us with our current eCommerce website.”
Mark Thornton, Director of eCommerce at Maginus, said “Calendar Club UK were looking to increase their online market share, and it seemed the next logical step to create a mobile optimised site for their business. The mobile solution will support Calendar Club UK’s Digital Marketing strategy whilst also servicing the customer that prefers to browse on their phone or tablet device. This should have a positive impact on their Christmas sales results.”
About Calendar Club
Calendarclub.co.uk launched in Autumn 2003. Now, with over 2,600 calendars in our range, we are Europe's biggest and best calendar store. We carry Wall Calendars, Desk Calendars, Annuals, Planners and Engagement Diaries for every interest and occasion, including our top categories of Dogs, Animals, Family, Art & Humour.
Calendar Club UK specialise in retailing calendars and related merchandise during the busy Christmas shopping season. Calendar Club UK shops and mall units are a common sight in shopping centres and high streets across the UK from the end of September to January every year. Whether you are looking for a Christmas gift for a friend or colleague, a grandparent or a child, Calendar Club UK's extensive range really does cater for everyone! Our specially trained staff are able to advise customers on the many titles and formats stocked in store or online. If a title is unavailable in one of our shops we offer an extended range at Calendarclub.co.uk.
Over the last 30 years, Maginus has built up a vast depth of knowledge in supplying IT solutions to multi-channel retail and distribution companies. With the highest fit of any multi-channel solutions provider, Maginus provides a range of software and technology solutions that will meet all business management needs in a single integrated environment. Core solutions, which include ERP, eCommerce, store systems, hosting and online marketing services are designed to enable companies to maximise revenue, improve efficiency and enhance the customer experience from start to finish.
Maginus has been awarded the 2010 Microsoft Dynamics ISV of the Year for the UK. The award was achieved as a result of Maginus demonstrating exceptional business success by optimising the use of Microsoft Dynamics to deliver innovative solutions that exceed customer expectations and surpass business goals. This is in addition to Maginus earning Microsoft Gold Competencies for ERP & ISV.
Published by: IT Analysis Communications Ltd.
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