Atheon Analytics, the provider of visual analytics solutions, has launched a free grocery Electronic Point of Sale (EPOS) data comparison tool that allows retail suppliers to compare which EPOS data is available from the grocery multiples. Starting with ASDA’s RetailLink, Sainsbury's Horizons, and Tesco’s TescoLink, Atheon Analytics’ grocery data comparison tool will be augmented with an increasing range of retailers’ systems, with the aim of becoming the single comprehensive source for comparative EPOS data insight.
Guy Cuthbert, Managing Director at Atheon Analytics, explains, “EPOS data has been available from the grocery multiples for some time. However, although there is similarity in many aspects, the data is not presented in a standard format which means that subtle differences can lead to misinterpretation – and potentially therefore misinformed business decisions. This can be a challenge for the smaller suppliers in particular, who may not have the time or resource to analyse the different data sets for relevant insight.”
Atheon’s free-to-use grocery comparison tool visually displays which data is available from the retailers; at how granular a level it can be viewed; and how frequently it is updated. It is presented in a searchable, and easy-to-understand format, which enables suppliers to quickly identify areas of particular interest and insight, and ensure that any analysis undertaken is done using the same comparative metrics.
Since its formation in 2006, Atheon Analytics has worked with grocery retailer EPOS data feeds and has developed a high level of internal resource expertise in exploring retailer data for mutual commercial advantage.
Cuthbert comments, “Many clients had asked us to compare the standard information available from the major retailers, therefore we designed and published the tool in response to this specific request.”
He adds, “Our aim is to help both suppliers and retailers use visual analytics techniques to share information in a consistent way. If you can enable suppliers and buyers to work with the same data and agree how they interpret it, in a highly interactive, visual form, then you can move the conversation away from debating who has the correct picture of the data and towards mutually informed business decisions.”
Cuthbert concludes, “We will continue to add additional retailers and systems to our comparison tool to give suppliers a consolidated, easily accessible and easy to understand overview of the data they have at their fingertips.”
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