Technology -> Data Management
Released: 15th May 2013
The National Deaf Children’s Society (NDCS) is integrating all data from its separate fundraising and service delivery databases with a new Customer Relationship Management (CRM) solution from software and services firm Blackbaud.
NDCS is the leading charity dedicated to creating a world without barriers for deaf children and their families. The charity offers a range of direct services and lobbies to ensure the needs of deaf children are met. With 95 per cent of NDCS’s work being funded by the public, the organisation knew that more integrated data could improve the many services it provides, as well as enable more successful fundraising.
“We needed a flexible, powerful and 21st century CRM solution and felt Blackbaud CRM best matched our needs,” said Mike Wade, the charity’s director of fundraising and communications.
The implementation comes after NDCS embarked on an ambitious new strategic plan, which demanded more than could be delivered by its two legacy SQL databases. NDCS also identified a need to integrate the fundraising data held on its 200,000+ individual supporters, companies, trusts, government funders and major donors with all of its service delivery data. The organisation collects data from five different websites and needed to ensure the data from those could be easily processed and integrated into the new system.
After evaluating a range of vendors, Blackbaud CRM was chosen for its ability to manage the dual demands of fundraising and service delivery, and to take advantage of modern social technologies and data.
“Effective fundraising is critical to our current and future work in helping deaf children to achieve their potential. But we also want to better target and segment the services we deliver and use the rich data in our systems to deliver the maximum benefit for deaf children and young people, their families and the professionals who support them,” said Wade. “Blackbaud CRM will allow us to adopt a more 21st century approach to both our fundraising and service delivery, incorporating social data and data from our five websites into one CRM solution. It will provide us with a 360-degree view of our supporters, volunteers and donors as well as a complete overview of the services we deliver to thousands of deaf children and their families across the UK and worldwide.”
Blackbaud CRM combines fundraising, online applications, actionable prospect research and analytics as well as multichannel direct marketing to allow NDCS to fundraise, campaign and attract volunteers more effectively.
“The past few years have seen the volume of data held by not-for-profits increase dramatically and many have found that their CRM systems cannot integrate and process this data effectively,” said Jerome Moisan, Blackbaud Europe’s managing director. “Blackbaud CRM offers a truly integrated and streamlined approach, allowing NDCS to get more value from its data and adopt a more multi-channel approach to fundraising. This in turn will help meet its most important objective of making life easier for deaf children and their families.”
Published by: IT Analysis Communications Ltd.
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