Flagship UK tourism web portal built on cloud services delivers travel recommendations and discounts to 1,200 visitors per second
London, UK – 02 April 2012 – Rackspace® Hosting (NYSE: RAX), the open cloud company, has announced the successful delivery of VisitBritain’s online web portal www.visitbritain.com . The prominent portal was designed and implemented by SapientNitro, an agency valued for its omni-channel customer experience, and hosted with Rackspace.
First commissioned to work with the UK’s foremost tourism brand in 2010, SapientNitro most recently ensured VisitBritain’s success throughout the London 2012 Olympics period with flawless uptime and 3X faster overall site performance despite significant spikes in traffic.
Visibility for Visit Britain was maximised during the Olympic Games through campaigns sponsored by the Department for Culture Media and Sport and Number 10, as well as actor Stephen Fry, who was featured in a VisitEngland TV advertisement and promoted the portal through Twitter. As a result of this increased exposure, the site was required to serve between 3,000 to 500,000 people per hour.
“The Rackspace team is thrilled to have worked with VisitBritain throughout London 2012’s defining moments in British history. Exceptional uptime performance was key here, so with a team effort charged up by SapientNitro’s unparalleled track record for redefining the way brands engage today’s connected consumers and our own Fanatical Rackers working 24x7, we saw the site explode with demands of up to 1,200 visitors per second,” said Taylor Rhodes, Managing Director, International at Rackspace.
Following the Olympic Games, VisitBritain confirmed that the platform operated at peak performance throughout the Olympics. As with every aspect of the London 2012 programme, the need to optimise legacy and sustainability elements arising from the Games was of paramount importance. SapientNitro’s close strategic alignment to the benefits of Rackspace’s cloud platform paved the way for maximum future flexibility. With Rackspace’s open approach, VisitBritain’s web investment can now be developed onward with no fear of vendor lock-in, wherever it chooses to buy its cloud services from in the future.
“The 2012 Olympics was the perfect opportunity to connect consumers with a seamless experience. By combing Rackspace’s cutting-edge cloud services, we were able to provide VisitBritain with an experience that exceeded expectations,” said Mohammad Wasim, Global Infrastructure Lead at SapientNitro. “We’re honoured to be part of this strategic partnership with Rackspace and look forward to developing more projects for VisitBritain in the future.”
Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 197,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as one of the Top 100 Performing Technology Company, is featured on Fortune’s list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” Rackspace Limited, the UK subsidiary of Rackspace Hosting®, is headquartered in San Antonio with offices and data centers around the world. For more information, visit rackspace.co.uk.