London, UK, February 19, 2013 – MarketShare Partners EMEA the leading analytics company that gives the most accurate and comprehensive predictive insights into marketing performance, today announces the appointment of Robert Stratton as VP of Analytics EMEA.  Stratton’s expertise in analytics will help bolster MarketShare’s global modelling team, managing a variety of on-going clients as well as expanding new customer deployments across EMEA.

“I am excited to be part of this innovative company,” says Stratton. “Working with such a smart team, we will be able to apply MarketShare’s combination of world-renowned academic foundations, digital expertise and big data capabilities to help clients optimise their marketing budgets.”   Stratton brings to MarketShare over 15 years’ experience in marketing analysis using different methods including: econometrics, agent-based modelling and machine learning.

Prior to joining MarketShare, Stratton was a managing partner at Ohal and has also previously worked client-side, developing and optimising marketing acquisition strategies for Aviva and online portal Excite.com. Stratton is in the process of completing his PhD at Kings College in Automated Strategy Development using Agent Based Models and Machine Learning.

Executive Vice President, Heath Podvesker, adds: “Stratton is the perfect addition to our modelling and analytics team. We are happy to have him on board as he brings great experience in econometrics, marketing strategy, big data and agent-based modelling - both from work experience and academic research. This will help MarketShare deliver innovation and continue to build its capabilities in modelling and simulation of social and digital media.  MarketShare has always prided itself in holistic marketing analytics and as the world turns digital this is where our growth will be and where we continue to invest as a company.”

Stratton starts his role as Vice President of Analytics at MarketShare EMEA in February 2013.

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