Technology -> Data Management
Released: 19th February 2013
Global Executives bring a Myriad of Industry-Specific Expertise and Insight to ensure innovative Marketing Analytic Solutions
London, UK, February 19, 2013 – MarketShare, the leading analytics company that gives the most accurate and comprehensive predictive insights into marketing performance, forms its EMEA Advisory Board with world-renowned members. The members bring both local and global expertise from different marketing backgrounds and industries to support MarketShare as it continues to deliver the latest analytical innovations in real-time marketing measurement, coupled with mission-critical business solutions for customers.
”We are honoured to have advisors of such standing. At MarketShare, we have been very selective to whom we appoint on our EMEA Advisory Board; and we have found world-class, forward thinkers who have a proven track record in executive leadership” says Heath Podvesker, Executive Vice President of MarketShare, EMEA. “MarketShare’s promise is to deliver best-in-class predictive analytics solutions to its current and future customers and this board is vital and integral to our growth, our peer-to-peer standing, and our commitment to continue to be the best at what we deliver to our customers.”
The board is composed of four leading marketing and industry executives, each with a significant track record in their field of expertise. Click to find out more:
Former CEO of United Business Media, Lord Hollick, says: “MarketShare’s insights help clients to achieve impressive improvements in the effectiveness of their marketing spend. I am delighted to be joining the Advisory Board.”
Eduardo Salazar, former Global Head of Effectiveness and Analytics at Aegis Media, concurs: “MarketShare has a unique culture and approach in the marketing effectiveness field, supported by a best-in-class team hungry for innovation and by the best technology in the industry, resulting from the high R&D investment in marketing analytics. This is very much aligned to my own philosophy and I am delighted to contribute my expertise to their business in support of their offering in the EMEA region.”
David Wethey at Agency Assessments International Ltd. adds: “MarketShare is ahead of the game. I started out in life as a Nielsen presenter and with more than 40 years of agency life and dealing with agencies at Agency Assessments International, haven’t dimmed my zeal to find the numbers that do actually prove how brands are really doing.”
Robert Diamond from Fernbrook Partners concludes: “You can only manage what you can measure" - given the richness of data now available to all businesses it is increasingly critical to squeeze maximum juice from every byte - providing all levels of management with timely and accurate insights on which to base joined-up decision making. Having reviewed MarketShare's philosophy, tools and approaches I am convinced they are the right partner to help clients and future prospects to get smarter, more quickly than their competition.”
MarketShare will partner with these individuals to drive industry thought leadership and continue to evolve its regional business strategy to deliver more value to its customers and business partners.
Published by: IT Analysis Communications Ltd.
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