London, UK – December 13, 2012– On the heels of the cloud’s widespread adoption in 2012, 2013 will be the year in which the cloud’s storage capabilities are truly leveraged for enterprise mobility and data accessibility. And, with IDC claiming that combined spending for public and private cloud storage will reach $22.6 billion worldwide by 2015, Acronis predicts cloud storage will play an integral role in IT strategies in 2013. Organisations will use it to meet increasing demands for data availability, protect against security concerns of enterprise mobility, manage the explosion of data and see it as a strategic differentiator.

Traditionally, the cloud’s capabilities have been focused on server scalability, hardware optimisation and the portability of applications from one virtual server to another within the cloud fabric, but 2013 is the year the cloud will make an even greater business impact through its storage capabilities.

Storage costs have the ability to cripple an IT department’s budget. And, with businesses and consumers creating 2.5 quintillion bytes of data per day, it’s essential for organisations to find a cost-effective storage solution that can handle the volume, variety and velocity of growing data.  This means finding new approaches to ensure all needed data is backed up, accessible and available for business critical functions, while reducing storage costs.  In 2013, this will be achieved through hybrid cloud infrastructure that will seamlessly integrate on-premise and cloud environments, and by the use of new technologies to reduce the cost and increase the availability of data stored in the cloud.

“Businesses will not be able to compete without hybrid cloud storage strategies,” said Alan Laing, Vice President EMEA, Acronis. “The need to create, store and access more data, from mobile and traditional computing devices, makes old storage and data protection solutions obsolete, inflexible and expensive.  If IT departments don’t provide end users with this capability, end users will bypass IT and obtain it themselves.”

The premiere cloud strategy of 2013 and beyond will also increasingly address the security concerns of the rising enterprise mobility trend. A Harris Interactive survey found that 81 percent of employees use at least one personal device for business use, and it is likely that these employees are collaborating and accessing sensitive data outside the company network. To expel security concerns, IT managers will take a holistic approach to the cloud in 2013, implementing comprehensive solutions that address the security and availability of data both inside and outside the traditional IT infrastructure.

About Acronis
Acronis is leading the next wave of data availability, accessibility and protection solutions to simplify today’s complex IT environments. Acronis technology enables organisations of all sizes to manage the always-on anywhere data access demands of users, reducing risk against the loss of valuable corporate data, and controlling management and storage costs. With proven technology for data migration and disaster recovery for physical, virtual and cloud environments, and secure enterprise file-sharing and synchronization regardless of type or platform, Acronis is enabling organisations to embrace new IT strategies and options such as BYOD and Mac in the enterprise. For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis

Acronis® is a registered trademark of Acronis International GmbH. in the United States and/or other countries.

Press Contacts:
Emily Gallagher / Laura White
Touchdown PR
Tel: +44 (0)1252 717040
Email: acronis@touchdownpr.com

Further Information

Touchdown PR
Touchdown PR
Consultant
Tel: +44(0)1252 717040
Email: team@touchdownpr.com

Further information (external website)