London, United Kingdom, November 22, 2012 – NTT DATA, the global IT innovator, announced today that it is to become a Patron of The Open Championship.
The Open is golf’s oldest Major Championship and is administered by The R&A. With a 150-year heritage, the Championship has been won by some of the greatest players in the game.
In choosing to support The Open Championship, NTT DATA aims to demonstrate the values it shares with this long-standing event; a strong heritage, international outlook, long-term relationships and continuous innovation. Through branding on the course, online and on TV, the company expects to increase its brand awareness and reinforce its reputation as an innovative IT partner for companies and organisations worldwide.
The Open is a global event with more than 3,800 hours of television coverage broadcast to 498.9 million homes around the world. In 2012, more than 180,000 spectators attended the Championship at Royal Lytham & St Annes. There were 5.8 million unique visitors to The Open's official website during the Championship, with 300,000 hours of streamed coverage via the Internet.
Toshio Iwamoto, CEO of NTT DATA, said: “We are very proud to become a Patron of The Open Championship. Aligning ourselves with this prestigious Championship presents an exciting opportunity for us to demonstrate our shared values of success, commitment and performance while also accelerating our global business.”
Mike Tate, Executive Director – Business Affairs of The R&A, said: “We are delighted to welcome NTT DATA as a Patron of The Open Championship. There is a great deal of synergy between a leading global company in NTT DATA and the Championship, which attracts a truly international field and is watched by spectators from all over the world. We look forward to developing a successful association between NTT DATA and The Open Championship.”
The 2013 Open Championship will be staged at Muirfield from 14-21 July, 2013. For more information or to purchase tickets please visit TheOpen.com.
For more information, please visit www.nttdata.com
About NTT DATA
NTT DATA is your global innovation partner. Headquartered in Tokyo, we have business operations in over 35 countries. Our emphasis is on long-term commitment, combining global reach with local intimacy to provide premier professional services from consulting and systems development to outsourcing.
NTT DATA combines local flexibility and agility with centrally coordinated access to global resources. NTT DATA’s long-standing customer relationships are a testament to its ability to combine the best of both worlds: the scale and resources of a globally operating group, combined with local teams possessing deep market insight and expertise. This has allowed NTT DATA to meet customer needs all over the world, consistently exceeding their expectations for quality, timeliness, and local knowledge.
About The R&A
Based in St Andrews, The R&A organises The Open Championship, major amateur events and international matches. Together with the United States Golf Association, The R&A governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, Equipment Standards and World Amateur Golf Rankings. The R&A’s working jurisdiction is global, excluding the United States and Mexico.
The R&A is committed to working for golf and supports the growth of the game internationally and the development and management of sustainable golf facilities. The R&A operates with the consent of 143 organisations from the amateur and professional game and on behalf of over thirty million golfers in 126 countries.