Technology -> Data Management
Released: 21st November 2012
Celebrus Technologies, provider of tag-free digital big data software, today unveils its new version. Organisations will now have the power to link an individual’s behaviour on websites and mobile apps to their interactions with social media platforms including Facebook, Twitter, LinkedIn and Google+. Data is gathered on social interactions through a brand’s website such as tweeting, re-tweeting, liking, un-liking and sharing.
This new data will enable organisations to build an even deeper and richer single view of their customers across all digital channels and drive highly tailored offers and communications to specific individuals. It will also help organisations to increase the effectiveness of their social media analysis.
Celebrus Technologies continues to drive forward its innovative digital big data technology, enabling organisations to power advanced customer analytics with highly granular, individual-level data from across multiple digital channels. In addition to interaction data, Celebrus also provides a comprehensive view of whether an individual has accessed a website via a mobile device, tablet or PC, bringing greater visibility of how customers interact with organisations on mobile devices and through social media channels.
Katharine Hulls, VP Marketing, Celebrus Technologies comments, “Social media is a fast moving arena, with new channels and technologies constantly being developed and upgraded. It holds valuable information on potential customers and their interactions with an organisation and its brand or products. There are tools available that provide aggregate data, however with Celebrus you can now pull all of this data together in real-time and turn it into highly insightful, individual-level profiles which can be used immediately – something which Celebrus prides itself in being a market leader in providing.”
This new capability and additional insight enables organisations to not only track customer interactions across key digital channels, but also protect their brands by building an influencer network and monitoring how key influencers within that network communicate about the brand and its product offerings.
Hulls concludes, “The new version has the additional capability for organisations to monitor the associated online ‘buzz’ surrounding a brand and to act accordingly, providing brand building and protection opportunities. The new offering from Celebrus really brings organisations the opportunity to leverage the power of social media and reap the benefits as a result.”
About Celebrus Technologies
Celebrus Technologies' tag-free digital big data software feeds individual-level data from websites, mobile apps and social media into a wide variety of big data technologies in real-time. Celebrus' global blue chip clients use this highly granular data to power advanced customer analytics and real-time personalisation and to drive actions that maximise revenue, marketing effectiveness and brand loyalty. Celebrus partners with world-leading technology companies, including SAS, Teradata and Microstrategy, to provide integrated solutions that meet critical business goals. Celebrus also has global reach with their fast and flexible digital data and real-time personalisation platforms available from resellers across the world as well as direct clients including AXA, Hiscox, Belron (Autoglass), ghd, P&O Ferries and directgov.
Published by: IT Analysis Communications Ltd.
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