A new data maintenance service from CRM Technologies is providing Manhattan Associates' marketing department with a 100%, valid and up-to-date data set so they can focus on successful campaign execution, without being distracted by data quality or integrity issues.

Manhattan Associates use the Salesforce.com tool for its marketing activities. The quality of its campaign responses depend entirely on the quality of information within the database, from the start. The company also needs an up-to-date, single view of each contact on a marketing data set - with accurate information derived from different sources. These issues present them with a real challenge of maintaining effective data integrity.

Alan Edwards, marketing director at supply chain software solutions business Manhattan Associates, confirms the value of maintaining a regularly-updated and cleaned data set. "At Manhattan, all of our marketing is driven through Salesforce.com and being able to benchmark and verify our marketing data in this environment is absolutely critical. We source a wide range of data types from a number of suppliers and maintaining robust data is vital in the achievement of credible campaign success rates."

"CRM Technologies provides us with a periodic data cleaning service which not only ensures that our campaigns remain effective, it provides us with a third-party ‘control' element which ensures that our marketing database remains both compliant and fully-capable of meeting the demands we place upon it," Edwards added.

CRM Technologies' data maintenance service takes raw data and cleans, matches, de-dupes and finally combines the data using a pre-defined set of business rules and data standards to ensure that the final records are as complete and accurate as possible.

The new data is then applied either directly back to the Salesforce.com system or provided as a single data set ready to be loaded by Manhattan Associates. Using a combination of highly sophisticated automation and manual intervention processes, ensures that data is fully-serviced and returned in both a logical and usable condition.

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About CRM Technologies
Founded in 1999, CRM is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments. CRM provide access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation. CRM provides a number of on-demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting. CRM also host and manage marketing databases, web applications, campaign landing pages and reporting portals - allowing sophisticated solutions to be deployed, with no IT overhead from the client.

CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors. Clients include; Sun Microsystems, McAfee and Netstore, Benenden Health, Gartner, Manhattan Associates, Micro Focus. http://www.crmtechnologies.com/

About Manhattan Associates, Inc.
Manhattan Associates® continues to deliver on its 19-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE®, a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organizations optimise their supply chains from planning through execution; Manhattan ILS™, a portfolio of distribution management and transportation management solutions built on Microsoft® .NET technology; and Manhattan Carrier™, a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. http://www.manh.com/

Further information (external website)