Guavus Inc., a leading provider of Big Data analytics solutions for the Communications & Media industry, today announced the acquisition of Pipeline, the market leader in the cable industry for collecting, analysing and mediating IPDR (Internet Protocol Detailed Records) data to understand bandwidth consumption and network activity. With this acquisition, Guavus becomes the first big data analytics solutions company to provide Multiple System Operators (MSOs) with a comprehensive view of their networks, services, devices and subscribers as they evolve their product offerings, improve the customer experience and drive new revenues. Guavus will showcase these various solutions at the NCTA Cable Show, June 10 -12, 2013 in the CableNET Pavillion Booth #600.
Created by Applied Broadband, R&D specialists in broadband network architectures and software systems, Pipeline is currently licensed by seven of the top ten MSOs in North America as the IPDR solution for millions of broadband cable subscribers.
“As broadband networks continue to expand in terms of scale, complexity, and supported services – from 100+ Mbps speeds and business offerings to streaming video and home automation – a sea of new intelligence can now be derived by ‘listening’ to the network in more holistic and powerful ways,” said Jason Schnitzer, Founder and Principal of Applied Broadband. “Clearly, the time for Cable Big Data is now and Guavus is uniquely positioned to take IPDR to the next level by incorporating Pipeline into their comprehensive analytics solutions to deliver even more business value for MSOs.”
As their portfolio of services and relationships with customers expand, MSOs and their networks are undergoing a period of extreme change. At the same time, they are generating petabytes of data from network elements, set top boxes, cable modems and gateways that hold the key to successfully navigating these dynamic trends. To help MSOs effectively and reliably manage this flood of broadband network data, Guavus worked in conjunction with Applied Broadband to develop new decisioning applications that allow MSOs to optimise the network and unlock new sources of revenue. These applications use IPDR as a key data source that provides bandwidth consumption visibility into networks, devices, services, and subscribers' overall experiences. By intelligently fusing existing data sources like IPDR, NetFlow, DNS logs, and more, Guavus extracts real, purposeful value from data quickly and provides a total system view across network systems. Benefits for the MSO industry include:
- Capacity Management – Mediate network congestion on a real-time basis and view bandwidth consumption for improved network planning.
- Generate new revenue streams - Identify subscriber segments to upsell and cross sell value-added services like premium packages, home automation, online storage, and advanced support.
- Effectively manage churn & deliver a better customer experience - Identify subscriber segments with a propensity to churn andreduce mean time to resolve (MTTR) network issues for a better service experience
- New product innovation - Categorise usage analytics by subscriber segment, pricing tier, topology and others, so product engineers can construct new high-value service offerings.
- Identify new sales prospects - Conduct OTT-service consumption analysis to dynamically identify appropriate prospecting engagements.
“This acquisition further solidifies Guavus as the leader for big data analytics for the CSP industry and our commitment to providing comprehensive solutions specific to MSOs,” said Anukool Lakhina, founder and CEO of Guavus. “Because Guavus provides an end-to-end solution, integrated with a suite of decisioning applications, Cable Operators get customisable and scalable solutions to market quickly and create repeatable opportunities to improve the network, proactively engage with customers and optimise their product offerings.”
Founded in February 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network-generated Big Data to reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus’s Big Data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex™ platform integrated with a suite of analytics applications that enable intelligent and timely decision-making for network operations, marketing, customer care and monetisation. The applications contain contextually aware insights that trigger business processes at the exact moment of need. Two of the top three mobile operators and backbone carriers in the United States, and two of the top three mobile carriers in Canada utilise Guavus Big Data analytics solutions to control costs, maximise profits and deliver an enhanced end-to-end customer experience. For more information please visit us on Facebook, LinkedIn or Twitter or visit www.guavus.com
About Applied Broadband
Applied Broadband equips service providers, product vendors, and research consortiums with new network designs and powerful software tools that transform the connected experience for billions of people worldwide. Recognised as broadband industry experts, the company offers innovative and practical software components, methodologies and network models to augment internal engineering resources and reduce the cost, time-to-market and risk of deployment for next generation networks and services while enhancing the overall service experience for end customers. For more information, visit www.appliedbroadband.com.