Bracknell, UK - 8 April 2013 – As businesses in Europe and related markets search for ways of overcoming difficult economic conditions and evidence mounts that they are in the grip of an unprecedented productivity crisis, Maximizer Software is offering a demonstration of steps companies can take to lift their own output rates in the face of general decline. To discuss how businesses can get more from their resources – and, in turn, increase profits – Maximizer is hosting an exclusive webinar on Wednesday 24 April to demonstrate how a comprehensive Customer Relationship Management (CRM) solution can improve the efficiency and effectiveness of customer-facing departments such as sales, marketing and customer service.
The webinar comes as Maximizer prepares to release a new study indicating that, five years into a prolonged economic slump, businesses are struggling to return to the productivity levels they achieved before the recession hit in 2008. According to Eurostat figures, output rates across Europe are at a five-year low, while other statistics show that markets such as South Africa are facing their most serious productivity challenge in decades. The UK, meanwhile, is in the unusual situation of experiencing a continuing fall in output despite improving employment levels. Finding ways to boost productivity is, therefore, a crucial step towards achieving growth in a challenging business climate and staying ahead of the competition.
The webinar, which is hosted by Mike Richardson, Maximizer’s managing director for Europe, the Middle East and Africa (EMEA), will show how businesses can use their CRM systems to automate time-consuming, non-core tasks while streamlining other aspects of their operations, allowing customer-facing departments to spend more time building the relationships – whether with existing customers or new prospects – that will drive more sales. The webinar will take place at 10:30am (BST) and last for approximately 45 minutes.
Richardson will demonstrate how specific CRM features can help boost productivity, for example:
- Marketing automation and web-to-lead forms, enabling marketing departments to generate more leads;
- Pipeline management, ensuring that sales staff are prompt to follow up leads, thus increasing conversion rates;
- A single chronological view of customer information, speeding up case resolution and improving customer satisfaction;
- Real-time reporting that can be viewed on customised dashboards, enabling management to make informed decisions underpinned by up-to-date information.
Richardson comments: “Productivity is becoming a real issue in today’s marketplace. A research report we commissioned on this topic, The Productivity Puzzle, shows that output rates across Europe are actually lower than at the start of the crisis – including the UK where rising employment is failing to translate into higher productivity.
“What companies want to know is how to buck the trend and get a leg up on competitors. In this webinar, I will outline how CRM can make the crucial difference. With research indicating that businesses adopting CRM systems see productivity levels soar, maximising your CRM is a vital requirement. In an increasingly competitive environment, the companies that prosper will be those that devote as many of their resources as possible to strengthening relationships with their customers, which is exactly where CRM can help.”
Tel: +44 (0)1522 883640