Technology -> Applications
Released: 13th February 2013
Publisher: Infor Global Solutions
Farnborough – Feb, 2012 – Infor, a leading provider of business application software serving more than 70,000 customers, today announced that Infor Orbis was selected as a Leader in the 2013 Marketing Resource Management (MRM) Gartner Magic Quadrant for its MRM solution.1 The report evaluates vendors based on completeness of vision and ability to execute against key marketing resource management criteria.
Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization. Leaders successfully articulate business propositions that resonate with buyers.
“We believe this Leader placement further acknowledges our commitment to innovating within our MRM applications, especially post Orbis-acquisition, and underscores the effort our teams have put in, in terms of research & development and plans for continued overall integration of this technology into our Infor Epiphany suite of products in 2013,” said George Wright, senior vice president and general manager, CRM, Infor. “We are committed to staying in sync with what the industry demands, and will continue to use that knowledge to develop industry-leading tools our customers will need to remain successful marketers.”
Infor Orbis MRM enables marketers to maximize their return on marketing investment by providing exceptional visibility and collaboration amongst marketing teams, while also increasing brand control and speed to market. Orbis Global, which was recently acquired by Infor, has been positioned in the Leaders quadrant now for two consecutive years.
 Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2013
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Infor is the third-largest provider of enterprise applications and services, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, using ground-breaking technology that delivers a rich user experience, and flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.
Published by: IT Analysis Communications Ltd.
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