London, 9th January, 2013 – Telmap, pioneers in mobile location-based services, announced today a new partnership with HRS, Europe’s leading hotel portal. Users of M8 in the UK can now benefit from this integration by having location-relevant access to HRS’s vast directory of hotels, serving as a launch pad for making reservations to said hotels.  Integrated hotel booking effectively supports Telmap’s mission of providing people with instant, relevant, reliable and fun information while on-the-go.

Operating a global electronic hotel reservation system, HRS caters to business and private travellers by offering a database of more than 250,000 hotels worldwide (with several thousand in the UK) and across all price ranges. This comprehensive database now empowers M8 users in the UK to search for hotels near them or in areas they will be traveling to and make informed decisions by reviewing hotel-specific information all from within M8, make reservations free of charge, with immediate confirmation and at the continually-updated special HRS prices. Furthermore, users may proceed to make their reservations and ultimately navigate directly to their chosen hotel. M8 users are not the only winners here as Hotels can now effectively provide their potential guests with search that is based on location; not to mention simplified reservations booking and ultimately offering their guests first-in-class navigation to the hotel itself. 

“Partnering up with trusted, well-known content providers is part of Telmap’s long-term strategy of aiming to offer significant added value to our users. In this vein, we are excited to be collaborating with HRS in our M8 UK offering; essentially closing the “on-the-go” hotel search loop by offering our users a first-class location-based hotel search, booking and navigation experience.” – Tim Owen | UK Country Manager, Telmap

“M8 is the ideal partner for us as mobile solutions become increasingly significant. More and more people book their hotels spontaneously and at short notice. We are thrilled with this strategic partnership, which will help us to expand our mobile business in UK”, said Bjoern Kraemer, Director Mobile & New Media at HRS.