Midlands-based B2B and technology specialist public relations agency, Vitis PR, has released a basic guide to public relations (PR) for technology companies. The eight page guide includes tips on how SMEs can use PR to target potential customers and explains the common tactics used in PR, from what a press release is, how to approach journalists and what makes a good story to reviewing how public relations differs from advertising.
Ranbir Sahota, Founder and Director of Vitis PR, comments: “Many small technology companies don’t understand the importance of PR or how it relates to business success, simply because it’s something they may not even have considered. Our guide provides companies with an insight into the importance of public relations and some expert tips and advice to raise brand awareness that results in increased website traffic, reader interest and enquires.
“A good public image is a valuable asset and, with the recent recession resulting in a downturn for many companies, PR is an ever-more important element in achieving continued awareness, growth and success.”
Already recognised as a successful technology and IT PR agency, Vitis PR has a strong portfolio of technology clients in a range of sectors, including online retail, embedded design, data centre, software quality and unified communications. The PR agency provides its clients with media and analyst relations services alongside copywriting of award entries, case studies and more. The agency also offers SEO and PPC services via its search arm http://WebSearchOne.com.
To download a free copy of the guide, please visit: http://www.vitispr.com/uploads/tech-pr-guidelines.pdf.
About Vitis PR
Vitis PR is a specialist B2B public relations agency, delivering high impact campaigns in some of the most competitive markets in the UK and overseas. Its clients benefit from an experienced all senior team, that is passionate about delivering successful, profile-building PR activity for start-ups and small to medium sized businesses (SMEs) right through to listed companies.
An award-winning technology PR agency, Vitis PR won gold in 2007’s CIPR New PRide Awards for Outstanding Small Consultancy, silver at 2009’s CIPR New PRide Awards for its work with the West Midlands ICT Cluster and silver at 2011’s CIPR Midlands PRide Awards for its second Outstanding Small Consultancy in the past five years.
Vitis PR’s consultants each have at least seven years of PR experience from either consultancy, in-house or journalism backgrounds. Unlike traditional PR firms, Vitis PR is virtual and its cloud-based business model minimises overheads, meaning it can provide clients with high quality yet affordable PR.