Farnham, Surrey, 27 November, 2013 - Whiteoaks, the Surrey-based technology PR, social media and influencer relations consultancy, has been appointed by the International Association of Broadcast Manufacturers (IABM) to represent the organisation globally.
The IABM provides expert advice and a comprehensive range of services to the converging worlds of broadcast, media and technology and is seeking to raise awareness of its offering, grow its membership, and enhance its model of member engagement.
Whiteoaks will be delivering on these objectives by providing its 360PR approach, a rounded programme that brings together traditional public relations, influencer relations and social media to expand the purpose, capabilities and strategic value of public relations.
The company has an established relationship with the IABM and has a thorough understanding of the organisation and its role in the industry.
“We recognise the value of the services, market intelligence and advice that the IABM delivers to its members,” says Gill Craig, chairman, Whiteoaks. “We have worked with the organisation, on behalf of our clients who are members, and have attended several major events over the years. In addition, Whiteoaks has supported IABM events, such as the annual conference and the advanced networking party ahead of NAB.
“For more than ten years we have supported the IABM and are pleased to be assisting the organisation in achieving its PR objectives.”
Notes to Editors
The Whiteoaks Consultancy Ltd (Whiteoaks) provides PR and communications services to many of the world’s leading B2B technology companies and niche IT-specialists. It is one of the UK’s top five fastest-growing PR consultancies (Holmes Report Global Rankings) and top ten technology PR consultancies (PR Week League Tables). The consultancy’s unique and innovative results-driven proposition, 360 PR, expands the capabilities, accountability and strategic value of public relations. Founded in 1993, and with a team of more than 40 PR professionals, the firm generates annual fees of approximately £4M. For more information on Whiteoaks, please visit www.whiteoaks.co.uk or call 01252 727313.