London, UK / Karlsruhe, Germany - February 25th, 2013. BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, is to launch a close cooperation with Marketing Logic Ltd. at TFM&A (Earl's Court Exhibition Centre, London, February 26-27, EC2E22). As a key part of their global expansion, BrandMaker has now entered the important UK market – Marketing Logic will exclusively represent BrandMaker. Headquartered in central London, Marketing Logic has for many years been recognized as the leading consultancy in improving marketing efficiency. At TFM&A both organisations will together present BrandMaker´s Marketing Efficiency Cloud, an all-in-one modular MRM solution, designed to increase the efficiency of marketing departments across all areas of the marketing lifecycle.
Marketing Logic’s Managing Director Emily Chadwick said: “We are very excited to be launching this cooperation at TFM&A. Having spent over a decade delivering marketing efficiency for global brands, we know the difference that the right technology can make to a marketing organisation. The BrandMaker platform has become the crucial backbone of marketing activities for a huge number of top brands across Europe and the rest of the world, so we are looking forward to combining it with our experience and skills to bring it to the UK, starting at TFM&A.”
The BrandMaker Marketing Efficiency Cloud is modular and scalable, so suitable for organisations of all types, whether large, small, centrally controlled or decentralized. For marketing professionals within all sectors and industries, this integrated set of modules supports the entire marketing process, from planning and budgeting to creation, development and digital asset management, on through to advertising production and logistics. In addition, the platform contains professional tools for extensive analysis of results and performance evaluation.
With integrated components for planning and budgeting, users can plan and control campaigns centrally, whilst monitoring and managing detailed budgets and costs. Intuitive Digital Asset Management ensures that images, graphics, advertising materials, videos, sound recordings, and presentation slides are available centrally and can be found easily. Tools for advertising production automation allow marketers to customize templates: from the simplest of changes to the assembly of brand-compliant flyers, web banners and brochures. In addition, tools for advertising logistics simplify both internal order management and external procurement of marketing materials such as the ordering of promotional materials and the booking of media services. Last, but not least, the detailed reporting capabilities enable the granular analysis of marketing performance with which to evaluate, plan and implement future campaigns.
The Marketing Efficiency Cloud covers all operational aspects of the marketing process; from brand management to campaign control, allowing skilled marketers to devote more of their time and energy on value-add and brand-building activities, while driving dramatically improved and measureable value from their marketing budgets. “Leading analysts assume that in the near future, marketing will have the highest IT budget in the company”, explains BrandMaker CEO Mirko Holzer. “And IT has enabled marketing to win back its strategic significance in companies.”
You will find BrandMaker in TFM&A at London’s Earl’s Court Exhibition Centre, 26th and 27th February 2013, stand number E22.
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, BrandMaker focuses exclusively on the development and marketing of demanding software solutions for the marketing communication of medium-sized and large organizations. BrandMaker is headquartered in Germany and employs more than 200 people. BrandMaker's Marketing Efficiency Cloud is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes operative marketing easier, and significantly increase productivity in marketing. Among other things, it contains modules for the realization of brand portals, software-supported marketing planning, media asset management, the automated creation of online and print media, as well as centrally-controlled local area marketing. Well-known companies that use BrandMaker solutions in their communications and marketing departments include Bayer, Commerzbank, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, Schenker Deutschland, UBS, and ZF. As a subsidiary based in Atlanta, Georgia, BrandMaker Inc. cultivates the American market.
About Marketing Logic:
Marketing Logic are leading marketing efficiency consultancy based in London, UK. Over the past 10 years the team have worked with a wide range of multinational clients such as Volvo, Xerox, adidas, Shell, O2, and Bupa to help them ensure their marketing supply chains are operating efficiently. Tasked with generating savings, providing greater flexibility and responsiveness or protecting the strength of brand, Marketing Logic will help clients to understand their challenges and how marketing effieciency can be demonstrably improved. Marketing Logic specialize in using technology as an enabler for efficient processes and are skilled in implementing Marketing Resource Management systems. Marketing Logic are now responsible for the sale and implementation of the Brandmaker platform in the UK & Ireland.
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