NETELLER.com, the e-wallet business of NEOVIA Financial Plc (LSE: NEO), the independent online payments business, announces that it will be the main sponsor for Betsson LIVE, which is due to be held this week from Friday 6th to Wednesday 11th November 2009 at Europe's largest casino, Casino Estoril in Portugal.

The live tournament will start with approximately 500 players from all around Europe and includes a number of side events including a football tournament, golf championship, a wine tasting tour and trips to Lisbon. There will also be multiple Sit & Go's and low, medium and high stakes cash games.
Betsson is one of the leading iGaming companies in Europe and this is the first time it has offered sponsorship opportunities at its poker tournaments. NETELLER's exclusive sponsorship will feature inclusion in the tournament blog reports, Betsson regular newsletters to members and promotion on the Betsson LIVE website. The tournament will be extensively covered across Europe by online media sites and e-gaming forums.

NETELLER will also have a significant presence on the ground at the event - players will be able to sign up instantly for an e-wallet account at the NETELLER hospitality lounge, taking advantage of the NETELLER VIP promotion which will allow them to obtain 3 months' VIP status and related benefits for free.

There are a number of opportunities for players to have a NETELLER giveaway and to play for several cash prizes donated and presented by NETELLER. These include the first player to leave the tournament and the last standing NETELLER customer.

Henric Andersson, Head of Central Marketing Betsson.com said "As our motto says ‘What's your thrill?' - ours is that we're really pleased to have NETELLER as our main sponsor this event. Their online wallet has long been the best way for poker players to move money between sites whenever they want to. When it comes to secure online payments, NETELLER is the best and Betsson is proud to have NETELLER as an official sponsor of Betsson Estoril Live 2009 in Portugal."

Dan Starr, Executive Vice President of Sales, Marketing and Products, NEOVIA Financial commented "We're proud to be sponsoring Betsson LIVE with our partner Betsson. We have a long history of servicing the poker market, including peer-to-peer transactions, offering great FX rates, and allowing access to winning via any ATM. Casino Estoril was the inspiration for the James Bond novel Casino Royale - NETELLER is the inspiration for any gamer who wants to move their money."

About NEOVIA Financial Plc
Trusted by consumers and merchants in over 160 countries to move and manage billions of dollars each year, NEOVIA Financial Plc operates the world's leading independent online payments business. Through its Payment Suite, featuring NETELLER®, NETBANX®, Net+™ and 1-PAY™ brands, NEOVIA specialises in providing innovative and instant payment services where money transfer is difficult or risky due to identity, trust, currency exchange, or distance. Being independent has allowed NEOVIA to support thousands of retailers and merchants in many geographies and across multiple industries.

NEOVIA Financial Plc is quoted on the London Stock Exchange's AIM market, with a ticker symbol of NEO. Subsidiary company NETELLER (UK) Limited is authorised by the Financial Services Authority (FSA) to operate as a regulated e-money issuer. For more information about NEOVIA Financial visit www.neovia.com or subscribe at www.neovia.com/feeds/.

Further information (external website)