Released: 14th August 2013
London, August 14, 2013 – In recognition of its accomplishments in the Hosted Unified Communications (UC) Solutions sector, BroadSoft, Inc. (NASDAQ: BSFT) today announced it has received the 2013 Frost & Sullivan New Product Innovation Leadership Award, Europe, for BroadCloud®, the firm’s cloud-based, hosted Unified Communications platform that enables telecommunications service providers to rapidly and cost-effectively bring new UC services to market.
“The cost, complexity and unclear ROI of on-premise managed Unified Communications solutions have led to restrained enterprise adoption, which is why we believe that innovative, hosted solutions are critical for enterprises and consumers to realize the full benefits that UC can deliver,” said Sunanda Jayanth, research analyst, Frost & Sullivan. “BroadSoft’s BroadCloud offering empowers service providers to deliver a full range of UC services managed and hosted under their own brand, and leaves BroadSoft uniquely positioned in this competitive space.”
Frost & Sullivan utilized five key criteria to benchmark BroadSoft’s performance against key competitors, finding that the BroadCloud Hosted UC platform demonstrated superior innovation, capabilities and market potential in the following ways:
“BroadCloud represents a key component of our broader efforts to enable service providers to rapidly deliver Hosted UC solutions to the market segments they serve, while helping our customers meet the communications needs of the new mobile enterprise,” said Leslie Ferry, vice president of marketing, BroadSoft. “We are honored to receive this prestigious Frost & Sullivan award, which is a testament to the efforts of our team to develop innovative products and technology.”
The New Product Innovation Leadership Award is based on extensive and independent Frost & Sullivan competitive analysis of the Hosted UC Solutions market. The report can be downloaded at http://broadsoft.com/frost-sullivan-innovation-leadership-award-2013/
Published by: IT Analysis Communications Ltd.
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