Released: 15th February 2013
Maxymiser for online businesses was named as a leader in The Forrester Wave™: Online Testing Platforms, Q1 2013. In the 53-criteria evaluation of the seven most significant online testing vendors, Maxymiser was ranked highest in Strategy.
Maxymiser’s MaxTEST™ product was evaluated by Forrester Research. The report cited MaxTEST™ as “exhibiting consistently strong capabilities across all categories of online testing functionality, with particular depth in reporting and analysis.”
A key takeaway of the comprehensive report stated that online testing is poised for “a major expansion beyond on-site experimentation.” Online testing programmes must optimise the full customer experience and support a multichannel approach. According to the report, “[Maxymiser] has also been aggressive in supporting testing in mobile and social channels.”
“As testing continues to evolve from an IT-based solution to an enterprise SaaS solution, we’re thrilled that Forrester develops these comprehensive reports to help marketing professionals make informed decisions when faced with the daunting task of choosing a testing vendor,” explains Tim Brown, CEO of Maxymiser. “We believe our ability to innovate and lead the market in testing, as well as using complex data to provide bottom-line analysis and cross-channel optimisation, sets us apart from our competitors.”
During 2011 and 2012, Maxymiser experienced remarkable international growth – quadrupling its North American client base and adding many flagship clients across the UK & EMEA, including Tele2, ASDA, bwin.party, Charles Tyrwhitt, easyJet, HSBC and Virgin Media, to name a few.
To download a free copy of the report, please visit Maxymiser’s website.
Published by: IT Analysis Communications Ltd.
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