St Albans, UK – 14th February 2013 – Serena Software, the leader in orchestrated IT solutions, today announced a fun new Twitter-powered DevOps Love Letter contest to kick off the most romantic holiday of the year, Valentine’s Day.

There are three key players/teams in the triangle that is the modern product-focused IT organisation: Dev, Ops, and for the most successful teams, the marriage of the two, DevOps. These teams all work closely together and play integral roles, but such as with any relationship comes wonderful triumphs and infatuation and also sometimes frustrations and lows. For example sometimes Dev is especially appreciative of Ops’ ability to solve service problems and on the flip side, sometimes Ops isn’t so happy with Dev’s inability to deliver on deployment. Serena is launching a Twitter love letter contest to showcase those feelings between, Dev, Ops and DevOps to one another.

Anyone on Twitter is encouraged to submit their own DevOps Love Letter. A panel of judges will select the best DevOps Love Letter entries based on creativity, humor, relevance and frequency of submissions. Winners will be announced via Twitter on March 11, 2013. The grand prize winner will be awarded a $150 US AmEx gift card, bottle of California Champagne and a box of Ghirardelli chocolates. Three winners will be chosen with second place receiving $100 AmEx gift card and third, a $50 AmEx gift card.

To be included, simply write and Tweet a DevOps Love Letter. All entries must be submitted via Twitter to @SerenaSoftware, and include the hash tag #DevOpsLove.  Submitters must also follow @SerenaSoftware.

To help inspire you, here are a few examples:

@SerenaSoftware Dev - nice code. Love, Ops #MatchMadeInHeaven #DevOpsLove

@SerenaSoftware Ops, I love your communication and our collaboration. Love, Dev. #BestFriendsForever #DevOpsLove

Contest Details

What: Serena Software Launches DevOps Love Letter Twitter Contest

When: Thursday February 14,2013 at 12:01am ET through March 8, 2013 at 11:59pm ET

Who: Anyone who is on Twitter and follows @SerenaSoftware is encouraged to participate

Why: To win great prizes, including Grand Prize of a $150 US AmEx gift card, bottle of California Champagne and box of Ghirardelli chocolates

For official rules and prizes, please visit: http://www.serena.com/DevOpsLove

Tweet This: @SerenaSoftware launches #DevOpsLove Valentine’s Day Twitter contest for chance to win great prizes, enter & learn more at http://bit.ly/12GPRuZ

Helpful Links

Serena Software

• Serena DevOps Love Letter Twitter Contest
• Serena Blog
• Serena Twitter

About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena's core purpose is to advance the business value of IT. Our 4,000 active enterprise customers, encompassing one million users worldwide, have made Serena the largest independent ALM vendor and the only one that orchestrates DevOps, the processes that bring together application development and operations.

Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries.

Media Contact:
Tanya Espe
Kulesa Faul for Serena Software
tanya@kulesafaul.com

Mark Kember (for UK inquiries)
Goode Communications for Serena Software
mark.kember@goode.co.uk

Further information (external website)