Published: July 2009
Across the mid-market, inefficiencies are compounded by the lack of visibility into pertinent data, of processes being adequately and flexibly automated, and for the performance of the business to be monitored on a constant basis. Without such capabilities, businesses will find it difficult to survive the current financial conditions - yet creating an environment where information can be easily aggregated and viewed has never been easier. Also, business performance can be easily monitored with small proactive, and even reactive, actions ensuring effective responses to market forces and enabling organisations to compete with local and more global business threats.
The research underpinning this report shows that mid-market organisations are struggling to deal with the growth and complexity of the data in their organisations, and with the processes required to maximise how such informational assets offer improved opportunities and speed of response in the market. Small changes in the use of business intelligence and performance management could give short, medium and long-term benefits.
The research shows that the mid-market needs to look to technology for managing its data assets more effectively. The lack of trust in the data decision makers are using, and the lack of process flexibility, point to the mid-market underperforming significantly against its capabilities. The use of a BI/PM system that enables disparate data sources to be aggregated and reported on, combined with underpinning collaborative capabilities and formal workflows, will provide the foundation for greater flexibility, better responsiveness to market conditions, and opportunities for greater revenues and improved margins in a complex and highly dynamic environment.
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Published by: electronicdawn Ltd.