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        <title>Marcia Kaufman on IT-Director.com</title>
        <description>The latest independent, impartial analysis and opinion from Marcia Kaufman as published on IT-Director.com</description>
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            <title>IBMs Vision for Analytics in the Midmarket: gaining deeper business insight</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2011/12/ibms_vision_for_analytics_in_the_m_.html?ref=fd_</link>
            <description>I recently attended an IBM analyst meeting focused on solutions for the midmarket.  What caught my attention was the focus on analytics as an important and growing revenue opportunity for IBM.  In... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2011/12/ibms_vision_for_analytics_in_the_m_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Thu, 22 Dec 2011 21:36:52 +0100</pubDate>
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            <title>Is Service Management the Missing Link on the Path from Virtualization to Cloud?</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2011/6/is_service_management_the_missing__.html?ref=fd_</link>
            <description>Many business executives are interested in moving to the cloud because of the potential impact on business strategy. Increasingly they are convinced that a cloud model - particularly the... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2011/6/is_service_management_the_missing__.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Wed, 15 Jun 2011 06:00:00 +0100</pubDate>
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            <title>Can a small business act like a giant with SaaS?</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2011/4/can_a_small_business_act_like_a_gi_.html?ref=fd_</link>
            <description>It isn't easy being a small fish in a big pond. How does a small mortgage company leverage its ability to be nimble in a competitive market? I believe that SaaS offerings are initiating a... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2011/4/can_a_small_business_act_like_a_gi_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Tue, 12 Apr 2011 14:59:07 +0100</pubDate>
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        <item>
            <title>Cashing in on the Cloud</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2010/6/cashing_in_on_the_cloud.html?ref=fd_</link>
            <description>I am welcoming my business partner, Judith Hurwitz as a contributor on my blog.  The following is her observations about the partner ecosystem in the cloud. Judith Hurwitz I have been spending quite... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2010/6/cashing_in_on_the_cloud.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Wed, 16 Jun 2010 18:54:50 +0100</pubDate>
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            <title>Are you bypassing CIO policies to access cloud services?</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2010/5/are_you_bypassing_cio_policies_to__.html?ref=fd_</link>
            <description>I recently spoke with a CIO of a large and highly regulated organization about his company's experiences with cloud computing. Security and compliance issues are top priorities for this CIO... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2010/5/are_you_bypassing_cio_policies_to__.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Tue, 11 May 2010 12:36:00 +0100</pubDate>
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            <title>Five Steps to Effective SOA Governance</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2010/2/five_steps_to_effective_soa_govern_.html?ref=fd_</link>
            <description>I will be presenting a session titled Five Steps to Effective SOA Governance in BrightTALK's online SOA Governance Summit on Thursday, February 25. The summit includes five... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2010/2/five_steps_to_effective_soa_govern_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Thu, 25 Feb 2010 22:23:00 +0100</pubDate>
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            <title>Asking the right questions about information governance</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2010/1/asking_the_right_questions_about_i_.html?ref=fd_</link>
            <description>I am looking forward to attending The Smart Governance Forum (23rd meeting of the IBM Data Governance Council) in California on February 1-3, where I will be a panelist for a session on Smart... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2010/1/asking_the_right_questions_about_i_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Tue, 26 Jan 2010 21:41:17 +0100</pubDate>
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            <title>Why you need an information governance strategy for 2010</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2009/12/why_you_need_an_information_govern_.html?ref=fd_</link>
            <description>You say you already have a plan in place to guard your company's data? Are you sure it has you adequately protected? While you certainly understand the need for data security - your sales... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2009/12/why_you_need_an_information_govern_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Wed, 16 Dec 2009 20:33:10 +0100</pubDate>
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        <item>
            <title>Do you have an analytics strategy and why should you care?</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2009/10/do_you_have_an_analytics_strategy__.html?ref=fd_</link>
            <description>After just returning from IBM's Information on Demand (IOD) Conference in Las Vegas, I would like to take this opportunity to virtually whisper just one word in the ear of a current day... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2009/10/do_you_have_an_analytics_strategy__.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Sat, 31 Oct 2009 20:39:14 +0100</pubDate>
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            <title>Can software developers leverage social networking?</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2009/5/can_software_developers_leverage_s_.html?ref=fd_</link>
            <description>If you are a software developer, the chances are pretty good that you've across IBM's developerWorks. With approximately 8 million registered users this site has received a lot of use... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2009/5/can_software_developers_leverage_s_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Wed, 13 May 2009 21:23:36 +0100</pubDate>
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            <title>The battle to grab customers in a down market</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2009/4/the_battle_to_grab_customers_in_a__.html?ref=fd_</link>
            <description>I attended the HP Analyst Meeting in Boston a few weeks ago and had several discussions with the business intelligence (BI) group. It is clear to me that HP is struggling to try to figure out the... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2009/4/the_battle_to_grab_customers_in_a__.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Thu, 09 Apr 2009 12:46:11 +0100</pubDate>
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        <item>
            <title>Five reasons why the Web Services Test Forum is critical</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2008/12/five_reasons_why_the_web_services__.html?ref=fd_</link>
            <description>Everyone takes for granted these days that all Web services interfaces are the same. I hate to break the bad news to you, but they aren't. This has not been a terrible problem when companies... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2008/12/five_reasons_why_the_web_services__.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Tue, 23 Dec 2008 17:07:04 +0100</pubDate>
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            <title>Getting Smart about SOA at IBM IMPACT</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2008/5/getting_smart_about_soa_at_ibm_imp_.html?ref=fd_</link>
            <description>Just after I returned from last month's IBM SOA IMPACT Conference, the Hurwitz team started to interview companies for case studies to be included in the second edition of SOA For Dummies. So... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2008/5/getting_smart_about_soa_at_ibm_imp_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Wed, 07 May 2008 21:07:49 +0100</pubDate>
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            <title>How Less Becomes More in HP's Data Centers</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2008/4/how_less_becomes_more_in_hp_s_data_.html?ref=fd_</link>
            <description>Green in the office or in the home often starts with the addition of recycling bins or changing to more energy efficient light bulbs. For example, an office I know well recently... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2008/4/how_less_becomes_more_in_hp_s_data_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Wed, 09 Apr 2008 00:01:46 +0100</pubDate>
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            <title>Ten common mistakes companies make in data integration</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2008/1/ten_common_mistakes_companies_make_.html?ref=fd_</link>
            <description>One of the most critical IT management responsibilities is to ensure that the business has access to trusted information. This is actually a very challenging goal for many companies because the data... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2008/1/ten_common_mistakes_companies_make_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Thu, 17 Jan 2008 22:03:02 +0100</pubDate>
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            <title>What happens when your BI vendor gets acquired?</title>
            <link>http://www.it-director.com/blogs/Marcia_Kaufman/2007/11/what_happens_when_your_bi_vendor_g_.html?ref=fd_</link>
            <description>With all of the acquisitions happening in the business intelligence space, customers are in a state of confusion.  What do all of these changes mean - both short term and long term?  In my... &lt;a href=&quot;http://www.it-director.com/blogs/Marcia_Kaufman/2007/11/what_happens_when_your_bi_vendor_g_.html?ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <pubDate>Tue, 27 Nov 2007 20:34:47 +0100</pubDate>
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            <title>A Service Oriented Approach to Localizing Web content</title>
            <link>http://www.it-director.com/technology/content.php?cid=9558&amp;ref=fd_</link>
            <description>Organizations are finding that the use of multiple languages and translations can be a competitive differentiator, particularly with websites designed for online transactions &lt;a href=&quot;http://www.it-director.com/technology/content.php?cid=9558&amp;ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <category>Technology</category>
            <category>Business Issues</category>
            <category>Business Issues-&gt;Quality</category>
            <category>Channels-&gt;Distribution</category>
            <category>Channels-&gt;Online</category>
            <category>Enterprise-&gt;Consumer</category>
            <category>Services-&gt;BPO</category>
            <category>Services-&gt;Outsourcing</category>
            <category>Technology-&gt;Infrastructure</category>
            <pubDate>Thu, 14 Jun 2007 07:00:00 +0100</pubDate>
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            <title>You want to get started with SOA? IBM has it by the box full</title>
            <link>http://www.it-director.com/business/content.php?cid=9414&amp;ref=fd_</link>
            <description>IT and business executives frequently ask us about getting started with SOA. But taking the first step is not so easy. &lt;a href=&quot;http://www.it-director.com/business/content.php?cid=9414&amp;ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <category>Business Issues</category>
            <category>Technology-&gt;Infrastructure</category>
            <category>Enterprise-&gt;Technology</category>
            <category>Services-&gt;Outsourcing</category>
            <pubDate>Tue, 10 Apr 2007 07:00:00 +0100</pubDate>
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            <title>The Risks and Rewards of Reuse</title>
            <link>http://www.it-director.com/business/content.php?cid=9352&amp;ref=fd_</link>
            <description>In order to maximise the investment in code, and to re-use it effectively, the process and management of code has to improve &lt;a href=&quot;http://www.it-director.com/business/content.php?cid=9352&amp;ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <category>Business Issues</category>
            <category>Technology</category>
            <category>Services-&gt;Support &amp; Maintenance</category>
            <category>Technology-&gt;Infrastructure</category>
            <category>Channels-&gt;Systems Integration</category>
            <pubDate>Mon, 19 Mar 2007 07:00:00 +0100</pubDate>
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            <title>Informatica turns up the heat with its 2006 acquisitions of Similarity and Itemfield</title>
            <link>http://www.it-director.com/technology/content.php?cid=9187&amp;ref=fd_</link>
            <description>The overall approach to data management is changing. Customers are moving beyond creating isolated data warehouses to a more comprehensive approach to information management. &lt;a href=&quot;http://www.it-director.com/technology/content.php?cid=9187&amp;ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <category>Technology</category>
            <category>Business Issues-&gt;Change</category>
            <category>Technology-&gt;Data management</category>
            <pubDate>Wed, 24 Jan 2007 07:00:00 +0100</pubDate>
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            <title>The Elemental Principles of Security Compliance Management</title>
            <link>http://www.it-director.com/business/compliance/content.php?cid=8315&amp;ref=fd_</link>
            <description>Compliance is a word that is in everyone's thoughts these days. Over the past couple of years, it has most often been used in the same sentence as regulatory.' And for good reason. &lt;a href=&quot;http://www.it-director.com/business/compliance/content.php?cid=8315&amp;ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <category>Business Issues-&gt;Compliance</category>
            <category>Business Issues-&gt;Regulation</category>
            <category>Business Issues-&gt;Security &amp; Risk</category>
            <category>Enterprise-&gt;Public Sector</category>
            <category>Technology-&gt;Security</category>
            <pubDate>Thu, 02 Feb 2006 07:00:00 +0100</pubDate>
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            <title>What is BSM, Anyway?</title>
            <link>http://www.it-director.com/business/content.php?cid=8085&amp;ref=fd_</link>
            <description>The more that IT and business management share a common language, the greater the potential for the business to reap the benefits of increased competitive advantage and increased revenue. &lt;a href=&quot;http://www.it-director.com/business/content.php?cid=8085&amp;ref=fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>rss@it-analysis.com (Marcia Kaufman, Hurwitz &amp; Associates)</author>
            <category>Business Issues</category>
            <pubDate>Fri, 23 Sep 2005 07:00:00 +0100</pubDate>
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