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        <title>David Tebbutt on IT-Director.com</title>
        <description>The latest independent, impartial analysis and opinion from David Tebbutt as published on IT-Director.com</description>
        <link>http://www.it-director.com/r/au/13831/f/fd_</link>
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        <copyright>Content Copyright 2008 as indicated per item.</copyright>
        <item>
            <title>What if the lights go out?</title>
            <link>http://www.it-director.com/r/c/10934/f/fd_</link>
            <description>We humans have a talent for getting other people and other things to do stuff for us. If we didn't, we'd all be out there scratching a living from the forests and fields and we'd have a pretty... &lt;a href=&quot;http://www.it-director.com/r/c/10934/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 03 Dec 2008 11:01:55 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10934/f/fd_</guid>
        </item>
        <item>
            <title>Sidestep formal structures for effective change</title>
            <link>http://www.it-director.com/r/c/10910/f/fd_</link>
            <description>Many companies like to think they understand all about business processes and change management. They spend fortunes on consultancy, design, structures, processes, training, roll out and management,... &lt;a href=&quot;http://www.it-director.com/r/c/10910/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 26 Nov 2008 19:24:00 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10910/f/fd_</guid>
        </item>
        <item>
            <title>Collaboration: the old way. Why not?</title>
            <link>http://www.it-director.com/r/c/10894/f/fd_</link>
            <description>Just lately I've been wondering a lot about stimulating innovation inside companies. It was sparked off by a visit to the Imaginatik user conference in London. I was treated to a number of case... &lt;a href=&quot;http://www.it-director.com/r/c/10894/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 19 Nov 2008 18:05:19 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10894/f/fd_</guid>
        </item>
        <item>
            <title>Green Grading</title>
            <link>http://www.it-director.com/r/c/10864/f/fd_</link>
            <description>Getting people interested in environmental issues is tough enough but, once interested, they are faced with a blizzard of conflicting advice. Part of the problem has been that no single organisation... &lt;a href=&quot;http://www.it-director.com/r/c/10864/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 12 Nov 2008 11:53:26 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10864/f/fd_</guid>
        </item>
        <item>
            <title>Piggy-backing on social software</title>
            <link>http://www.it-director.com/r/c/10848/f/fd_</link>
            <description>While our attention has been diverted by the razzle dazzle of the social software startups, traditional software companies have been quietly getting on with updating their own products. In the past... &lt;a href=&quot;http://www.it-director.com/r/c/10848/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 05 Nov 2008 18:02:56 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10848/f/fd_</guid>
        </item>
        <item>
            <title>Just semantics? Or is it here?</title>
            <link>http://www.it-director.com/r/c/10833/f/fd_</link>
            <description>The semantic web is one of those things that has been much talked about, especially in propellor-head circles for several years. It leaves most outsiders a bit cold. They actually don't care about... &lt;a href=&quot;http://www.it-director.com/r/c/10833/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 29 Oct 2008 22:49:55 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10833/f/fd_</guid>
        </item>
        <item>
            <title>How to tackle green apathy</title>
            <link>http://www.it-director.com/r/c/10823/f/fd_</link>
            <description>Coming back from a holiday, loaded with the usual environmental guilt, I found a 14-page (free) report on my digital door mat from EcoAlign. Called Visibility, Ambivalence and Trust: Cultural... &lt;a href=&quot;http://www.it-director.com/r/c/10823/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 22 Oct 2008 15:16:32 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10823/f/fd_</guid>
        </item>
        <item>
            <title>Data Centres, Carbon and Clouds - Balancing in-house with cloud services</title>
            <link>http://www.it-director.com/r/c/10786/f/fd_</link>
            <description>Commercial and environmental pressures on businesses and IT are leading to profound change. &lt;a href=&quot;http://www.it-director.com/r/c/10786/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Mon, 13 Oct 2008 06:00:00 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10786/f/fd_</guid>
        </item>
        <item>
            <title>Social software and a troubled bank</title>
            <link>http://www.it-director.com/r/c/10775/f/fd_</link>
            <description>Wachovia Bank is in the process of being largely gobbled up by Citigroup. It was losing money hand over fist already this year and the more recent firestorm in the financial world brought it to its... &lt;a href=&quot;http://www.it-director.com/r/c/10775/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Thu, 02 Oct 2008 07:16:48 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10775/f/fd_</guid>
        </item>
        <item>
            <title>HP raises the green bar</title>
            <link>http://www.it-director.com/r/c/10756/f/fd_</link>
            <description>Most vendors are very uneasy about discussing the accumulated environmental harm in their backward supply chain (materials, manufacturing and assembly world-wide). The usual excuse is that it's too... &lt;a href=&quot;http://www.it-director.com/r/c/10756/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 24 Sep 2008 05:16:35 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10756/f/fd_</guid>
        </item>
        <item>
            <title>Home-grown Enterprise 2.0 at GE</title>
            <link>http://www.it-director.com/r/c/10743/f/fd_</link>
            <description>The recent Office 2.0 conference appeared a well-organised and serene affair, totally hiding the furious hidden paddlings of organiser Ismael Chang Ghalimi and his team. He put the event together in... &lt;a href=&quot;http://www.it-director.com/r/c/10743/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 17 Sep 2008 14:38:08 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10743/f/fd_</guid>
        </item>
        <item>
            <title>Adobe Genesis addresses real needs</title>
            <link>http://www.it-director.com/r/c/10727/f/fd_</link>
            <description>Breaking ranks with the 'browser-only' brigade, Adobe is planning to introduces a desktop client to integrate the worlds of web and enterprise applications. Code-named Genesis, it was given its first... &lt;a href=&quot;http://www.it-director.com/r/c/10727/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 10 Sep 2008 09:29:59 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10727/f/fd_</guid>
        </item>
        <item>
            <title>Office 2.0 unconference</title>
            <link>http://www.it-director.com/r/c/10703/f/fd_</link>
            <description>Went to an unconference today. For those unfamiliar with the term, it's based on the assumption that the folks in the audience often know more than those on the platform. So why not invert the normal... &lt;a href=&quot;http://www.it-director.com/r/c/10703/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Thu, 04 Sep 2008 06:15:25 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10703/f/fd_</guid>
        </item>
        <item>
            <title>BCS to help data centre decision making</title>
            <link>http://www.it-director.com/r/c/10693/f/fd_</link>
            <description>People around the world are tearing their hair out trying to get to grips with environmental issues. well, some of them are, anyway. Should they replace their car or run it into the ground? Should... &lt;a href=&quot;http://www.it-director.com/r/c/10693/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 27 Aug 2008 09:42:18 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10693/f/fd_</guid>
        </item>
        <item>
            <title>Putting email in its place</title>
            <link>http://www.it-director.com/r/c/10688/f/fd_</link>
            <description>A very brave chap I know, called Luis Suarez, has dared to challenge his company's predilection for email. Email was used for everything. File sharing and editing, appointment bookings,... &lt;a href=&quot;http://www.it-director.com/r/c/10688/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 20 Aug 2008 11:23:23 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10688/f/fd_</guid>
        </item>
        <item>
            <title>National EPEATs needed now</title>
            <link>http://www.it-director.com/r/c/10683/f/fd_</link>
            <description>It doesn't matter who you ask in the 'environmental IT' world, no-one can point to a single authoritative source of hard UK or EU information on IT purchases. I've rummaged all the reports about how... &lt;a href=&quot;http://www.it-director.com/r/c/10683/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 13 Aug 2008 16:37:36 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10683/f/fd_</guid>
        </item>
        <item>
            <title>Hacking through the green jungle</title>
            <link>http://www.it-director.com/r/c/10671/f/fd_</link>
            <description>If you want to lead a guilt-laden and depressing life, get yourself a machete and try hacking your way through the environmental jungle. No sooner do you read a news report or a piece of research... &lt;a href=&quot;http://www.it-director.com/r/c/10671/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 06 Aug 2008 20:11:56 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10671/f/fd_</guid>
        </item>
        <item>
            <title>A desirable and practical digital book?</title>
            <link>http://www.it-director.com/r/c/10650/f/fd_</link>
            <description>Nothing is more satisfying, nor more wasteful of resources, than printing out some of the pdfs that land on my digital mat. Yet, if I'm to work on a train, I'll quite often set the printer going... &lt;a href=&quot;http://www.it-director.com/r/c/10650/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 30 Jul 2008 14:26:51 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10650/f/fd_</guid>
        </item>
        <item>
            <title>A breath of fresh air. Eventually.</title>
            <link>http://www.it-director.com/r/c/10636/f/fd_</link>
            <description>Many companies have spoken to me of their ambitions to become carbon neutral by some date - usually long into the future. Others talk of cutting or offsetting their C02 emissions in a shorter... &lt;a href=&quot;http://www.it-director.com/r/c/10636/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 23 Jul 2008 09:06:47 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10636/f/fd_</guid>
        </item>
        <item>
            <title>Todd Stephens on Enterprise 2.0</title>
            <link>http://www.it-director.com/r/c/10619/f/fd_</link>
            <description>Sometimes it's easy to be overwhelmed by new ways of working. Enterprise 2.0, for example, has crept up on us over the past few years. Those who've tracked it from the start have something of an... &lt;a href=&quot;http://www.it-director.com/r/c/10619/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 16 Jul 2008 07:43:43 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10619/f/fd_</guid>
        </item>
        <item>
            <title>Sustainability winner: SOAK</title>
            <link>http://www.it-director.com/r/c/10604/f/fd_</link>
            <description>I'm not totally sold on the Microsoft environmental story (hint: lifecycle costs of replacing kit) but you have to take your hat off to the company for selecting the theme 'a world where technology... &lt;a href=&quot;http://www.it-director.com/r/c/10604/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Thu, 10 Jul 2008 05:24:59 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10604/f/fd_</guid>
        </item>
        <item>
            <title>How ICT can help broad environmental initiatives</title>
            <link>http://www.it-director.com/r/c/10593/f/fd_</link>
            <description>For some time, I've been banging on about the opportunities for ICT to improve the environmental performance of organisations, even if it results in more energy use by the data centre. The whole... &lt;a href=&quot;http://www.it-director.com/r/c/10593/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 02 Jul 2008 20:02:22 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10593/f/fd_</guid>
        </item>
        <item>
            <title>Who controls your personal information?</title>
            <link>http://www.it-director.com/r/c/10575/f/fd_</link>
            <description>Doc Searls is a long time blogger, a deep thinker, a co-author of the seminal Cluetrain Manifesto, an open source wizard, and too many other things to mention. He is held in massively high regard by... &lt;a href=&quot;http://www.it-director.com/r/c/10575/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Tue, 24 Jun 2008 20:31:35 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10575/f/fd_</guid>
        </item>
        <item>
            <title>Will software gallop to our rescue?</title>
            <link>http://www.it-director.com/r/c/10561/f/fd_</link>
            <description>My first love, apart from my family and close friends, has always been software. I say 'always' but, in truth, it's only been since November 1965, when I got 100 percent in a programming aptitude... &lt;a href=&quot;http://www.it-director.com/r/c/10561/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 18 Jun 2008 14:10:19 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10561/f/fd_</guid>
        </item>
        <item>
            <title>FrEDI: Freeform's Environmental Discussion Image</title>
            <link>http://www.it-director.com/r/c/10536/f/fd_</link>
            <description>We've just released a research report called Green Computing: The role of IT in the push towards environmental sustainability. While doing the research and validating the findings it rapidly... &lt;a href=&quot;http://www.it-director.com/r/c/10536/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 11 Jun 2008 09:38:55 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10536/f/fd_</guid>
        </item>
        <item>
            <title>HP green lab gets green light</title>
            <link>http://www.it-director.com/r/c/10523/f/fd_</link>
            <description>Sometime today, as a consequence of its labs shake-up, HP will announce that its new Sustainability Lab has had its projects and staffing approved. But our tip-off goes on to say, As befitting a Lab,... &lt;a href=&quot;http://www.it-director.com/r/c/10523/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 04 Jun 2008 07:47:27 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10523/f/fd_</guid>
        </item>
        <item>
            <title>Decarb the supply chain</title>
            <link>http://www.it-director.com/r/c/10507/f/fd_</link>
            <description>Seeing the pictures of lorries blocking a main route into London as their drivers get themselves bussed in to protest against fuel prices made me realise that these poor people are a link in an... &lt;a href=&quot;http://www.it-director.com/r/c/10507/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 28 May 2008 16:31:49 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10507/f/fd_</guid>
        </item>
        <item>
            <title>Microsoft and EEA's environmental early warning system</title>
            <link>http://www.it-director.com/r/c/10494/f/fd_</link>
            <description>Confession time: I get a horrible sinking feeling when I hear terms like 'EU', 'human rights' or 'observatory'. When they come at me all at once, my usual temptation is to run away. But, this time I... &lt;a href=&quot;http://www.it-director.com/r/c/10494/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 21 May 2008 14:04:21 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10494/f/fd_</guid>
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        <item>
            <title>Be heard. Be seen. Be green.</title>
            <link>http://www.it-director.com/r/c/10480/f/fd_</link>
            <description>The push for environmental sustainability must have been music to the ears of those involved in videoconferencing and its many derivatives. It provides another strong weapon in the vendors' sales... &lt;a href=&quot;http://www.it-director.com/r/c/10480/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 14 May 2008 16:48:00 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10480/f/fd_</guid>
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        <item>
            <title>Some reflections on Green IT 08 day 1</title>
            <link>http://www.it-director.com/r/c/10466/f/fd_</link>
            <description>Today saw the start of Green IT 08 at the Design Centre, Islington. It's a combination mini-exhibition and conference. It was interesting to see a mix of customers, vendors and analysts sharing their... &lt;a href=&quot;http://www.it-director.com/r/c/10466/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 07 May 2008 22:11:21 +0100</pubDate>
            <guid>http://www.it-director.com/r/c/10466/f/fd_</guid>
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