Gerry Brown on IT-Director.com

New advertising technologies deliver real-time online adverts for you - and you alone

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 07 Feb 2013 07:00:00 +0100

Traditional advertising was about placing adverts in mass media channels (TV, radio, newspapers, magazines etc) to influence mass markets. Not any more. The proliferation of 1,000s of media channels... [Read More...]

Oracle acquires Eloqua. How will this affect the marketing automation industry?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 21 Jan 2013 07:00:00 +0100

Now the dust has settled on Oracle's acquisition of Eloqua, it's time to reflect on how this acquisition will alter the marketing automation industry as a whole. On December 20, 2012, Oracle... [Read More...]

4 key strategic IT directions for 2013 and beyond

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 13 Dec 2012 07:00:00 +0100

This article outlines 4 key underlying strategic IT business drivers that will shape the global IT industry of 2013 and beyond. No mention here of short term 'here today / gone tomorrow' products. We... [Read More...]

Salesforce launches new Marketing Cloud. Is it a threat to the digital marketing apps vendors?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 16 Nov 2012 07:00:00 +0100

The 'Marketing Cloud' was launched with great fanfare at Salesforce's annual Dreamforce conference in September 2012. The Marketing Cloud must have struck fear into the hearts to some marketing apps... [Read More...]

Pitney Bowes looks to digital marketing solutions for renewal and growth

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 07 Nov 2012 07:00:00 +0100

Pitney Bowes is a brand name often associated with the 1980s when Xerox, Kodak, and Gestetner ruled the printing world. Those halcyon days of the printing industry are gone. Kodak went bust,... [Read More...]

IBM continues to build its position in enterprise digital marketing

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 02 Nov 2012 07:00:00 +0100

I attended the IBM THINKMARKETING event last week in Paris. 280 CMOs and CIOs representing $3 trillion in global commerce were concentrated in one room. Wow. The good and the great congregated to see... [Read More...]

Oracle sees sales opportunity in the customer experience market

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 25 Oct 2012 06:00:00 +0100

Oracle held a 'Customer Experience' summit in London last week for 250 attendees. I must admit to being a tad cynical about Oracle talking about customer experience. After all, Oracle has built its... [Read More...]

High flying ServiceSource increases customer retention and maintenance contract renewals

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 19 Oct 2012 06:00:00 +0100

There's a lot of talk about customer retention and customer loyalty these days. And understandably so. In difficult economic times, when new customers are scarce and competition is fierce, holding... [Read More...]

SugarCRM hits a sweet spot in the CRM market

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 17 Sep 2012 06:00:00 +0100

SugarCRM's Acceleration show hit London last week. CEO Larry Augustin kicked things off presenting to 200+ followers, fans, and sales prospects. I chatted with him afterwards. Larry has an... [Read More...]

Marketo Rocks Up and Powers On in Marketing Automation

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 12 Sep 2012 06:00:00 +0100

Last week the Marketo Rock Star tour was in London. The lead singer was Phil Fernandez, Marketo's CEO, who sits somewhere between Freddie Mercury and Mick Jagger as software CEOs go. He did an... [Read More...]

Is digital marketing technology being abused?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 25 Jun 2012 06:00:00 +0100

A recent article from Harvard Business Review entitled Three Myths about What Customers Want elicited 165 comments last month. The key conclusions of this 7,000 response survey showed... [Read More...]

Digital Marketers and IT folk must become more interdependent

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 14 Jun 2012 06:00:00 +0100

Gartner says IT budgets should be taken off the IT Department and given to the line-of-business departments. By 2015, they say 35% of IT spend will be outside the IT Department's control (largely... [Read More...]

The King of Digital Marketing: Adobe vs. IBM

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 31 May 2012 06:00:00 +0100

In May 2012 both Adobe and IBM held Digital Marketing Summits. Adobe's Digital Marketing Summit was held in Battersea in London, and IBM's Marketing Innovation Summit was held in Madrid. Both events... [Read More...]

Digital marketing technologies will start to deliver enterprise customer goals in 2012

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 22 Dec 2011 07:00:00 +0100

Marketing and IT have never been a match made in heaven. Extrovert creative communicators and geeky analytical techies rarely choose to passionately embrace. However, corporate needs, rather than... [Read More...]

How IT user conferences are changing

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 30 Nov 2011 07:00:00 +0100

Oracle's 'Master the Next Wave of Productivity and Innovation' conference was at the Millenium Hotel, which felt oddly appropriate. We were greeted with a folder of sales brochures and a detailed... [Read More...]

New ways for digital marketers to develop and monetize company social media followers

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 15 Nov 2011 07:00:00 +0100

Most companies have not fully 'got' social media yet. Sure, they have a Facebook page, a Twitter account and a LinkedIn presence, but then what? Wait for the world to beat a path to your door? Run a... [Read More...]

VYRE launches On Brand to address the fast-growing Brand Asset Management (BAM) market

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 01 Nov 2011 06:00:00 +0100

Chief Marketing Officers' (CMOs) main role is to serve as 'brand custodians' on behalf of their employers today. They know that what their customers buy today is not so much product features,... [Read More...]

Will Digital Marketing replicate the mistakes of the CRM market?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 04 Oct 2011 06:00:00 +0100

The nascent digital marketing industry is currently growing very rapidly (c. at 20% to 30%) and is attracting a plethora of competitors. But what can it learn from the similar CRM growth market of... [Read More...]

Data is the new oil for online marketers - valuable but dangerous

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 24 Jun 2011 06:00:00 +0100

At IBM Unica's recent conference in Berlin a speaker from the loyalty card company Nectar started his presentation by saying data is the new oil. He told us we need to find it, extract it, refine it,... [Read More...]

A quick guide to the new Digital Marketing technology speak

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 03 Jun 2011 07:00:00 +0100

Last month's Internet World show at Earl's Court in London, somewhat surprisingly given its title, was about digital marketing. Internet World looked just like the Technology For Marketing &... [Read More...]

TIBCO Spotfire launches new version of analytics platform

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 12 May 2011 06:00:00 +0100

Many IT folk would likely associate 'Spotfire' with the old darling of the Royal Air Force, the Spitfire, rather than Business Intelligence and the process software giant TIBCO. On the... [Read More...]

Micro-gone-Soft?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 23 Feb 2011 07:00:00 +0100

In the last 12 months technology shares on the NASDAQ exchange have appreciated by 28%. Apple's have appreciated by c. +80%, Oracle's by +40%, IBM's by +30%. Microsoft's... [Read More...]

Enterprise vendors Oracle, SAP, and IBM embrace innovation

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 21 Feb 2011 07:00:00 +0100

Innovation is a subject at the very top of the senior management agenda these days. This is hardly surprising when so many CEOs across all industries regularly re-iterate the mantra of... [Read More...]

4 driving forces that will shape the Tech market in 2011 and beyond

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 22 Dec 2010 07:00:00 +0100

The technology world enlarged in 2010. Consumers fell in love with the intuitive user interfaces and versatile technologies of the likes of Apple, Facebook and... [Read More...]

What enterprise applications vendors (and all of us) can learn from Facebook

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 09 Dec 2010 07:00:00 +0100

Facebook is a phenomenon. Founded in 2004, it now has 600m+ active users (as of September 2010) c. 10% of the WORLD's population. It will add around 300m users during 2010. That's about... [Read More...]

Netezza still sparkles after acquisition by IBM

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 26 Nov 2010 07:00:00 +0100

In November 2010 I attended two separate user conferences, both at the same venue (The Mayfair Hotel in Central London) and hosted by two different enterprise solutions companies with a common... [Read More...]

The great pre-Xmas BI give-away!

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 18 Nov 2010 07:00:00 +0100

Vendors can't wait until Xmas to give out free trial BI presents. [Read More...]

A new approach to enterprise software development

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 09 Nov 2010 07:00:00 +0100

I met with Brian Gentile, CEO of open source BI vendor Jaspersoft. Brian is a self-proclaimed “fan of new generation software”. Here is what he believes constitutes new generation... [Read More...]

Who is afraid of the new IBM? Oracle is

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 01 Nov 2010 07:00:00 +0100

A long time ago a whale lived in the IT sea called Big Blue. But Big Blue was no ordinary whale, it was the biggest killer whale ever. As the biggest creature in the IT sea (with 80%+ market share),... [Read More...]

So what's new in the CRM market?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 25 Oct 2010 07:00:00 +0100

Last week I looked at the effect of open source and new agile vendors such as Qliktech on the BI market in the article ‘Is the Traditional BI in decline?’. Is the CRM market similar or... [Read More...]