Reading, UK. April 3rd, 2014 - OpenText™ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), is powering the ERC’s (European Rugby Cup) Heineken Cup website, a location that rugby fans will be flocking to during this week’s quarter-final games. Driven by sports fans’ insatiable appetite for instant access to match scores, league tables and tension as it happens, OpenText’s Web Content Management has been chosen by digital sports agency Sotic to deliver real-time intensity.
Web Content Management is part of OpenText’s Experience Suite. By using OpenText’s Web Content Management platform, Sotic is able to adapt information instantly and react to key unpredictable sporting moments to ensure that each fan gets the best possible experience at every point of interaction.
Mark Bridger, regional Vice President of UK, OpenText, said, “The drama of live sporting events isn’t just reserved for those sitting in the stadium. It is living every second of the game no matter where you are that counts. Omni-channel websites act as the online gateway into every pass, break down, conversion and try. They provide huge opportunities for ecommerce and further enhance the revenue-generating aspects associated with having an online point of presence. So it is imperative for sports brands especially to wow their fans with uninterrupted experiences.”
Leo Mindel, technical director at digital sports agency, Sotic, explained,“Websites must be working and reliable from the get-go as there is only a limited window of opportunity for our clients to really maximise their event and we need to be confident in our technology. We’ve been collaborating with OpenText for the past 10 years and it’s a good fit for our business of delivering agile, fast-moving high traffic websites in an environment where there are no second chances.
“Working in partnership with the ERC, we completely re-built www.ercrugby.com for this year’s Heineken Cup and Amlin Challenge Cup. We put a real focus on maximising the ‘in-game’ periods, engaging with rugby fans and delivering what they want; results and statistics, front and centre. Traffic is up across the board and we’ve seen an increase in unique users on the site this season compared to last year.
“OpenText Web Content Management enables us to service a trilingual audience and we’ve seen growth in each of ERC’s three key markets - UK, France and Italy with unique visitors up between 36 and 101% Referrals from social are up by 15-20% showing that supporters are really engaging in and around the tournaments. And because of the way users behave now, it makes it even more important for us to get as much as we can out of the OpenText Web Content Management platform so that we can make content available across multiple devices, including desktop, mobile and tablet.”
OpenText powers websites built by Sotic for some of the world’s biggest sporting events:
- Europe’s top clubs will battle it out in the quarter-finals of the Heineken Cup this weekend, 5 & 6 April 2014.
- Last month, the RBS 6 Nations tournament witnessed Ireland take the trophy, pushing Web traffic to a staggering 20,000 users per minute at peak times.
- The route for the 2014 Tour of Britain has also just been unveiled signaling the launch of Britain’s premier road racing event.
- This week also sees the ISAF Sailing World Cup begin its latest leg, with the world’s best descending on Mallorca for two weeks of competition. All of these websites have been built using OpenText’s Web Content Management platform.
“Sports fans are probably the most demanding type of consumers on the planet and rightly so. They are excited by real time intensity,” added Bridger. “They can’t and shouldn’t have to wait to know how their favourite team is doing or who the man of the match is. They need instant access to engaging and relevant video highlights, match points and league tables as they happen.”
The OpenText Web Content Management platform is an enterprise-scale infrastructure built to support complex marketing strategies. Responsive by design, it serves web pages, content and social conversations to any screen, complete with customer insights and analytics.
Used by marketers, designers, developers and business users, OpenText’s Web Content Management is available on-premise or in the Cloud. It is designed to cope with extremely high volume web applications across multiple devices, including mobile.
Learn more about OpenText EIM:
- Read the blog of Mark Barrenechea,OpenText's CEO
- Connect with OpenText:
OpenText provides Enterprise Information Management software that helps companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50,000 companies already use OpenText solutions to unleash the power of their information. To learn more about OpenText (NASDAQ: OTEX; TSX: OTC), please visit:
Learn more about OpenText’s Experience Suite here: http://www.opentext.com/What-We-Do/Products/Customer-Experience-Management
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Copyright ©2014 Open Text Corporation. OpenText is a trademark or registered trademark of Open Text SA and/or Open Text ULC. The list of trademarks is not exhaustive of other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text SA or other respective owners. All rights reserved. For more information, visit: http://www.opentext.com/2/global/site-copyright.html_SKU
About Sotic Ltd
Sotic is a digital sports agency specialising in delivering award-winning web technologies and applications. Its growth to market leader has been achieved by developing practical solutions that meet sport's unique day-to-day needs.
Sotic is proud to work with many sporting clubs, federations and governing bodies delivering their online and mobile requirements, including websites, email marketing, social media, multimedia broadcasts, eCommerce, mobile platforms, integrated statistics software and membership management.
Sotic prides itself on its extensive knowledge base, its unrivalled integrated statistical and results delivery and above all its commitment to providing world class, round the clock support to all its customers.
Clients currently include: The International Sailing Federation, Irish Rugby Football Union, HK Rugby Union, European Rugby Cup, Welsh Rugby Union, Premiership Rugby, GB Basketball, Archery GB and Wales Rally GB.
For further information about OpenText
+44 (0)207 802 2626
Director of Communications, EMEA, OpenText
+44 (0) 7921 550469