Red Box Recorders, the leading voice and data recording specialist, has unveiled its new corporate positioning and logo, which have been designed to better represent the company as it continues to significantly expand its global presence. The company strapline has evolved from ‘Simpler smarter voice’ to ‘The smart choice’ highlighting the company’s changing position as a market leader.
Still using its signature red, the overall colour pallet has been simplified and the graphic which symbolised the airwaves has been dropped. A new symbol made up of 4 elements has been introduced creating a shape which subtly echoes RB.
It is the latest in a long line of developments for Red Box following the management buyout a year ago which include: a head office relocation; the launch of its own Hosted product; and a re-structure of its senior management. During this time of change the team increased turnover by 20%, was recognised as being one of the top three recording vendors by independent consultancy company CIL, continued to extend its strategic partnerships and won a number of high profile global contracts.
Karen Lillywhite, Head of Global Marketing at Red Box Recorders, said: “Our business has changed considerably in the past few years and we wanted an image and positioning which still made us stand out from the crowd and was relevant to an international market. We also wanted to reinforce our commitment to retaining our core values and being committed to a solution that is perfect for the both the reseller market and that is truly customer centric. This way it could support our growth and set a foundation for increased marketing and business development moving forward. We decided to build on our ‘smart’ positioning because we believe that it sums up our compliance focused solutions which are proven to be flexible, dependable and advanced.