Enterprise -> Technology
Released: 6th February 2014
Publisher: PR Artistry
Chessington, 6 February 2014 - UK-headquartered Service Management company Sunrise Software has published an article offering practical advice on introducing gamification into the workplace. Despite analyst reports predicting that 80% of gamified applications will fail to meet business objectives by 2014*, Neil Penny, Product Director at Sunrise Software argues that managers should persevere and devise a gamification strategy that reflects the needs of today’s social media savvy generation to encourage employee engagement, boost productivity and improve customer service.
According to Penny, “Call them what you will, today’s Facebook generation, Millennials or Gen Y are tomorrow’s business leaders but are completely turned off by the staid user interfaces of some of the older business applications we rely on today. Companies looking to recruit and retain the best talent need to radically re-think the way they manage their workforce by introducing effective gamification techniques and rewards that our younger colleagues can actually relate to.“
To help organisations introduce a successful gamification strategy, Sunrise Software has put together a 3-point plan that offers practical advice designed to turn gamification theory into practice.
Monitor and Iterate
Neil Penny concluded, “In today’s collaborative world, using clever technology that integrates the concepts of game theory is essential to gaining the support of younger staff members. Engaging them in a way that entertains and educates is vital to creating a dynamic and thriving work environment. By introducing gamification successfully, companies can look forward to increased employee motivation that boosts productivity and impacts positively on customer service and ultimately the organisation’s bottom line.”
For a copy of the article ‘Three simple steps to introducing Gamification into your organisation’ please contact Andreina West, PR Artistry Limited, 01491 639500 or email: email@example.com
For more information on Sunrise Software, its products, services and customers, please visit www.sunrisesoftware.com
* “Gamification Trends and Strategies to Help Prepare for the Future”, Brian Burke, research vice president at Gartner.
Notes to editors
About Sunrise Software
Established in 1994, Sunrise provides applications which underpin business processes across its customers’ organisations. A privately held, UK based company, Sunrise has a highly successful track record in IT service management, customer service management and business process management with fully configured applications designed around best practice guidelines.
Available as either on-premise or Software as a Service (SaaS) Sostenuto, Sunrise’s flagship product is totally web-based which harnesses modern technology with inbuilt resilience. Sostenuto is a comprehensive software tool which offers a high degree of flexibility, allowing organisations to change or introduce new processes through simple configuration.
There are three different variants to address different business requirements:
Many organisations use Sostenuto across the UK, with high profile users including Anglian Water, the NHS, Rugby Football Union, University of Greenwich, Muller Dairy and many more.
For more information please visit: www.sunrisesoftware.com
020 8391 9000
Published by: IT Analysis Communications Ltd.
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