Xerox’s Communication and Marketing Services (CMS) has launched Xerox Digital Asset Management as a Service, which combines an enterprise-wide, cloud-based platform with a managed service for creating, approving distributing and managing marketing assets.
It offers a single repository for all brand assets, scalable across the enterprise and sharable with agencies and suppliers, giving organisations full control over versions, access rights for users and security.
Offered as a centralised resource, the platform allows separate teams to manage collaborative proofing and review, brand approval and legal approval, all of which makes it easier and faster to create and distribute
“The managed service from Xerox provides on-going stewardship of the system and artwork amends as and when they are required,” said Julie Hesselgrove, Group President, Xerox CMS.
For large organisations, creating, distributing and managing digital assets is a cumbersome task. Working in separate repositories for photography, video, brand resources and brochures, ensuring all materials are up to date and brand compliant is a vital step towards managing image copyright, and ensuring consistent external communications.
“Our solution gives organisations greater control over how their brand is deployed in everyday communications. What’s more, it increases the speed and lowers the cost for managing customer communication materials such as photographs, videos and the component assets that make up brochures,” added Hesselgrove.
The platform also provides customisable meta-data, including image rights management, allowing companies to improve user search functionality and better track image royalty management any copyright queries.
“The costs of managing collateral can be huge – for example one of our clients needed to remove the Olympic logo from all their materials following the London games last year. By managing that process centrally it is possible to make sure the entire company was immediately compliant with the change without worrying about wasted and unused materials, giving greater control over the corporate brand,” said Hesselgrove.