London, 3 July 2013 IT Europa announced today that it will be staging the seventh annual European ISV Conventionon 26 March 2014 in London. The event will bring together leading Independent Software Vendors (ISVs) with hardware, software and service organisations to explore and address the issues affecting the development of the IT Industry in Europe and to develop and strengthen partnerships aimed at supporting solution-based sales. Over recent years ISVs have been very much the driving force behind growth within the IT and Telecoms markets. This seems set to continue over the next 4 years with IDC predicting average annual growth rates of 6.3 % through to 2017 – almost twice the rate of growth in IT spending as a whole.
The European ISV Convention 2014 which has been designed to build upon the success of the six previous conventions, which have been staged in Brussels, Frankfurt, London and Berlin, is expected to again attract leading ISVs from all over Europe. The convention will feature a high-level conference programme with leading industry speakers on topics that include the challenges and opportunities facing ISVs in Europe. Under the umbrella theme of “Innovation, Intelligence and Integration – driving better business outcomes,” presentations will cover such areas as managing information across Hybrid IT, Mobile and M2M environments, harnessing advances in business analytics to deliver better business outcomes, collaboration, cloud computing and the impact of new business models on the future of application development and delivery.
“In what remains a tough economic climate, customers are looking to ensure that they derive real value and business benefits from any new investment in IT. Applications continue to drive growth, but ISVs are having to adapt to new business models, emerging technologies (in such areas as Big Data and Business Intelligence) and adopt more collaborative marketing techniques to stay ahead of the competition and deliver better business outcomes,” says Alan Norman, Managing Director of IT Europa. “The European ISV Convention 2014 provides a unique opportunity for Europe’s ISV community to come together to address the issues affecting the development of the software applications industry. It also provides a framework within which major hardware and software vendors, as well as service providers and system integrators, can meet and engage with the directors and decision makers of Europe’s most significant ISVs and Solution Providers to create business opportunities.”