Enterprise -> Technology
Released: 12th February 2013
Retailer Ann Summers has elicited the assistance of specialist unified communications integrator avsnet for improving the front of house window display at its flagship store in London. Its requirements included the need for displays that allowed a variety of content types in difficult light and the ability for head office management to access the digital signage solution remotely.
Following a recommendation based on avsnet’s knowledge of the retail AV sector, its ability to meet tight deadlines and its strong consultative approach, Ann Summers approached avsnet for consultation. avsnet worked closely with Ann Summers and in a short space of time designed a solution - a four staggered screen video wall at the Wardour Street store.
Drawing on past retail project experience and its technological expertise, avsnet recommended several displays with sunlight readable technology that had been specifically designed to counteract this. It also suggested slim bezel and LED displays for a lower TCO (Total Cost of Ownership) and to increase the Wardour Street shop’s return on investment.
Ann Summers also needed a solution that would allow video content to be created and changed remotely from head office. Understanding Ann Summers’ exact requirements and leveraging its product knowledge, avsnet provided a SaaS (Software as a Service) licensed option. Using a cloud digital signage solution lets Ann Summers staff remotely manage content from any internet browser.
Ann Summers’ marketing department can log into the system via any PC anywhere in the world to upload and schedule video content. This flexibility simplifies the management of content and allows Wardour Street to show localised content unique to the store.
Giles Sleeman, Graphic Designer, Design & Marketing, Ann Summers, said, “We chose avsnet because it was obvious they understood our needs from the outset. We were restricted with a tight deadline, but avsnet completed the entire project in four weeks. From design to implementation, we’ve been extremely happy with the service provided.”
avsnet is an established business communications and managed services provider delivering a full range of network centric unified communications, video conferencing and audio visual solutions to corporate, education and public sector clients.
avsnet, through its professionalism and commitment to exacting standards and working as an extension of its clients’ team, consults, designs, deploys and manages complex ICT infrastructures.
Enabling ubiquitous business communication and collaboration avsnet takes pride in delivering scalable, performing, robust, secure and future proofed solutions bringing cost reductions, productivity and competitive advantage to its clients.
Clients range from SMEs to some of the largest multinational and FTSE100 listed corporate giants.
More information can be found at www.avsnet.co.uk or by calling 020 8549 5347.
Published by: IT Analysis Communications Ltd.
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