Enterprise -> Technology
Released: 18th January 2013
Publisher: LEWIS PR
In-game betting requires a website to constantly update odds within seconds of an action, leaving little room for errors or downtime. In this competitive industry, speed, flexibility and scalability are crucial. To meet this challenge, Youwin needed to build an efficient content management system (CMS) platform to unify its dozens of different gambling products and payment solutions.
Youwin selected MongoDB following a trial to see how easily it aggregated data across its platforms versus a traditional relational database.
“Our users have very high standards and so our business model is based on satisfying their needs. We cannot afford to offend them with glitches or slow site-speeds and MongoDB helps us keep the site running smoothly so players can make decisions quickly. We know the better the site performs, the longer users stay and the more money they spend," explained Arek Goralski, head of development at Youwin.
“Our IT team is small compared to our competitors, so we really needed somethingthat was easy to use, flexible and scalable. It just works."
Since rolling out the platform, the improved page loading speed has reduced bounce rates (the number of people who leave a web site without engaging) by 48 per cent and increased visit duration by 107 per cent. This has resulted in boosting the number of active players by 22 per cent and turnover has increased by 9.5 per cent.
“Gambling is an industry where you just cannot afford to have an inefficient website. Your business will not survive,” said Joe Morrissey, VP of EMEA at 10gen, the MongoDB company.
“Youwin is another great example of how NoSQL databases are playing a vital role in helping companies turn the vast amounts of data that users are now generating into useful intelligence that helps improve performance and grow revenues.”
The flexibility and efficiency of MongoDB has also enabled Youwin towork on innovative new white label products to sell on in the industry. Previously it had taken eight months and £30,000 to create a new white label product – with MongoDB it took Arek and his team just two weeks.
“We can make promises to investors now,” Goralski added. “With MongoDB we can tell them exactly how long projects will take to develop and we know we can keep our word.”
Youwin.com, founded in 2005, is an online sports-betting website with a global presence. It is a brand of Winunited Limited which operates three in house brands under Maltese gaming regulations. The website offers a sports book for a range of betting products such as: pre-live and live betting, casino and live casino, and poker. The website is translated into four languages: German, Spanish, Turkish and English. While the company offers casino and poker products, the marketing strategy is built around sports betting. Youwin.com’s focus is betting on European sports such as football, tennis and basketball, with a particular niche in US Sports.Youwin.com’s focus is sports betting on European sports such as football, tennis and basketball with a particular niche in US Sports.
10gen is the company behind MongoDB, the leading NoSQL database. MongoDB is the open-source, document-oriented database that is quickly reshaping the overall database market due to the popularity of its agile and scalable approach among developers and IT professionals for new applications in the cloud and beyond. 10gen leads MongoDB development, supports the global MongoDB community and provides commercial subscriptions, support, consulting and training plus a free, cloud-based MongoDB monitoring service called MMS.For more information, visit www.10gen.com.
Published by: IT Analysis Communications Ltd.
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