Game Plan is an open forum where manufacturing, wholesaling and distribution executives from across Europe will gain insights from thought leaders and industry peers about their experiences in developing e-commerce strategies for customer demands.
One of the highlights of the event will be the exclusive presentation of Forrester’s latest research into B2B e-commerce in the European and global markets entitled ‘How eCommerce Is Transforming B2B Commerce’. The research will show how e-commerce is fundamentally changing B2B commerce in the same way it has B2C commerce, more specifically:
- How will B2B companies see their business models change with the rapid emergence of eCommerce driving up to 50% of their revenues?
- What types of B2B companies will be affected most by the growth in eCommerce and why?
- What plans should B2B companies put in place now to prepare for e-commerce’s inevitable impact?
- How will the relationships evolve within the broader ecosystem among manufacturers, middlemen, and customers?
899 EUR. Special early booking discount rate of 699 EUR currently available.