This document provides a snapshot of the current state of the Master Data Management (MDM) market. Master data is data that is shared between computer systems: data domains such as “customer”, “product”, “location” and “asset”. Large organisations have many systems that store such information, and the management of multiple and competing definitions of this data is known as master data management.

In this document we deliberately include the full spectrum of MDM products; some have a heritage of either CDI (customer data integration) or PIM (product information management), or even vendor/ supplier management, while others were designed to deal with multiple data domains.

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