With the seemingly un-wavering boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications more sophisticated than ringtones and games is ever more appealing. But while the market is growing, it is also changing and evolving rapidly, with new concepts and technologies vying for attention. In order to gain momentum mobile applications need to have both the ‘mass' of appealing value for customers and the ‘velocity' of the most appropriate, rapid and wide reaching routes to market.
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