A biometrics security firm that offers fingerprint sensors for mobile devices, PCs and ID cards has seen phenomenal growth in its online visibility and brand awareness among the saturated IT security market. IDEX has been working with Fast Web Media to deliver an ongoing digital marketing campaign to target device manufacturers looking to use fingerprint sensors to replace passwords. IDEX is also actively reaching current and potential institutional, industrial and private investors.
The results come as a direct result of using BIGprofile, an integrated digital marketing platform from Fast Web Media. IDEX used the solution to specifically increase its search engine ranking, pull manufacturers to its website idex.no and raise brand awareness among investors. It has since launched a new intuitive website designed and built by Fast Web Media and has been using keywords such as ‘swipe sensor’ to see IDEX jump up to the first page on Google. IDEX has also been engaging on Twitter, Facebook, and LinkedIn accounts plus contributing to Wikipedia articles.
IDEX has seen a steady increase in its rankings for the top relevant keywords while many of its competitors’ rankings for the same keywords have fluctuated over the last year. When comparing figures in April 2013 to April 2012, the number of unique visitors to IDEX’s site increased by an impressive 59% and the average visit duration increased by 32%. Furthermore, organic web traffic increased by 46% and referral traffic also climbed up by 48% in the same period.
“We are a small, niche company focusing on fingerprint technology that enables manufacturers to embed personalised, biometric security into their devices,” said Erling Svela, CFO at IDEX. “We want to communicate the capabilities and advantages of how this technology will change the way we use mobile devices and PCs in the future. Even bank cards will change – we have made our sensors so thin they can go in a debit or credit card and secure that only the owner of that card can make transactions.”
Prior to launching its marketing campaign, IDEX had limited online visibility and admitted its lack of experience and knowledge in the world of search engine optimisation and social media. The company operated a basic website mainly for customers’ reference and investor relations purposes, and was virtually invisible on the web for others than established contacts. Fast Web Media was appointed to redesign and reprogram the website, ensuring the keywords in the web copy took higher priority than the code itself.
Erling Svela added: “The IT security industry is crowded with companies selling their latest technologies. BIGprofile has enabled us to clearly communicate our exact offering and in turn attract the right target audience for IDEX. Thanks to our campaign, we are receiving a consistent number of enquiries each month – of which one fourth are quality leads that could result in new business for us. Our next goal is to build on this momentum and be seen at the forefront of smart sensors.”
BIGprofile is a complete digital marketing package that includes SEO, search strategy and consultancy, PPC, social media and online PR. Users can check their online presence and performance against competitors using the service’s intuitive reporting dashboard, which spans a range of digital marketing channels and data including Google Analytics, social media channels and keyword measurement.