London, 30 October 2012: The cost of survival for the modern Brit is £1,772.50 a month, according to research from online payments provider Skrill. The study, which forms part of Skrill’s Future of Money campaign, reveals insights into the value Brits place on money, with three in ten saying it is more important than their friends and 28 per cent agreeing it is a bigger priority than spending time with their family. The study also showed men believe they need an additional £343.69 per month more than women feel they need to survive, requiring £1,969.78 versus £1,626.09.

The Skrill representative research of 2,000 British adults* also revealed the relationship and health aspects that people will sacrifice when they are low on cash, which included cutting down on socialising with their friends, going out less with their partner and giving up exercising or going to the gym.

While £1,772.50 was revealed to be the average minimum figure needed for British adults to survive through a month, only an additional £150.25 was perceived to be required to be comfortable. In contrast, it seems it is a big leap to live a life of luxury, with Brits on average believing they need £4,413.50 a month for a lavish lifestyle.

East Anglia is the UK region where Brits need the least, averaging £1,383.93, compared to the West Midlands, where residents require the most – a significant £1,910.53 per month.

Siegfried Heimgaertner, CEO of Skrill, said: "As a global online payments provider we're already aware of different payment preferences and needs. With the Future of Money campaign, it's interesting to see how people perceive money differently not only by country, but also by regions and even gender.”

Money is an important part of our day-to-day lives and something that it is impossible to live without, so it is interesting to see how much people perceive they need and the value they place on that figure. When it comes down to survival, for many, money is a bigger priority than their friends, and even their own family.”

Watch Skrill’s ‘Cost of Survival’ video, revealing how a UK student tried to survive on £100 for a week, here.

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