London, 12th October, 2012 – Telmap, an Intel company, a pioneer in mobile location-based services, has announced the launch of its brand new app, M8, your local mate. Telmap has been providing mobile operators with white label offering of local search, mapping and navigation apps over the past decade. Telmap is now expanding its offering and in addition to its work with operators launched M8, its own consumer facing brand.  M8, which is a free app to download and use is designed to empower users to better explore, navigate and connect with people and places around them.

M8 is being introduced in an all new version, showcasing Telmap’s latest and most technologically advanced version of its location companion. One of Telmap’s key differentiators is the extensive integration work done in each of the markets Telmap operates in, in order to bring information from local content providers into the app, ultimately creating a highly localised experience for end users. Telmap has already completed 50-60 such integrations in various markets. As a result, M8, which is currently live in the UK and Spain, was specifically customised for UK and Spanish users respectively, offering an extra layer of ultra-local content to optimise users’ on-the-go experience. To enable easy exploration of one’s surroundings, M8 provides free access to nearby restaurants, pubs, deals coupons, and plenty of local activities. In the UK, M8 includes postcode business and address search, information from Ordnance Survey as well as content from Barclays Cycle, TripAdvisor, Lonely Planet and Yelp. In Spain, in addition to Trip Advisor and Lonely Planet, M8 includes information from Paginas Amarillas (Spanish Yellow Pages) and El Tenedor (local restaurant guide), where users can also save money and get information on daily deals and coupons around them. Also, using M8, users can easily keep in touch and connect with their community through integrations with Facebook and Twitter, all from within the app.

M8 is available on both iOS and Android devices. It’s an all-in-one mobile application and in addition to the extensive local content offering it includes a first-in-class turn-by-turn in-car navigation experience, inclusive of voice-guided instructions, speed cam alerts, traffic conditions information, a dedicated pedestrian navigation mode, a suite of local services and information, user reviews, and more. It also includes compelling orientation, safety, efficiency and fun features such as 3D maps and POIs, shortcuts to home and work addresses for easy commuting, clearer illustrations of next turn and improved lane detection. All for free.

“We are very excited about launching M8, our own consumer brand. We have decided to take location-based experiences to the next level, bringing together navigation, ultra-local content and services in each of our markets, and social interactions into one true local mate that serves as a one-stop-shop for users on-the-go, available with the most up-to-date information 24/7. We are confident that users will discover the app and immediately realise its great potential to make an impact and deliver value. We, on our end will continue to further enrich the app with additional fun features, local offers, deals and additional services that can answer even a broader set of on-the-go needs”, said Oren Nissim, Chief Executive Officer, Telmap.

M8 is now available in the UK and Spain on both Google Play and Apple’s app store. It will be introduced in additional countries in the near future, in some cases jointly with Telmap’s mobile operator customers.

Further Information

RealWire
Samantha Sharp
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