Opinion & Analysis

Innovation Games - A Fun Way to Discover Customer Insight and Improve Product Marketing
In my recent article The Game of Process Improvement, I referred to a book called Innovation Games. The book is packed with details on how any of us can leverage Innovation Games to gain greater...
Mark McGregor, Bloor Research | 31st January

RFID
When I first wrote the RFIC market overview, one of the key things I identified was that RFID hardware couldn't exist without RFID middleware and applications, and neither could RFID middleware and...
Simon Holloway, Bloor Research | 27th January

Digital marketing technologies will start to deliver enterprise customer goals in 2012
Marketing and IT have never been a match made in heaven. Extrovert creative communicators and geeky analytical techies rarely choose to passionately embrace. However, corporate needs, rather than...
Gerry Brown, Bloor Research | 22nd December

New ways for digital marketers to develop and monetize company social media followers
Most companies have not fully 'got' social media yet. Sure, they have a Facebook page, a Twitter account and a LinkedIn presence, but then what? Wait for the world to beat a path to your door? Run a...
Gerry Brown, Bloor Research | 15th November

VYRE launches On Brand to address the fast-growing Brand Asset Management (BAM) market
Chief Marketing Officers' (CMOs) main role is to serve as 'brand custodians' on behalf of their employers today. They know that what their customers buy today is not so much product features,...
Gerry Brown, Bloor Research | 1st November

Modelling market for SAP heats Up
For many years it seemed as though the domain of modelling in an SAP environment was the preserve of only one tool. IDS-Scheer, with their ARIS tool, was the undisputed dominant player. Whether this...
Mark McGregor, Bloor Research | 25th October


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