Opinion & Analysis

New advertising technologies deliver real-time online adverts for you - and you alone
Traditional advertising was about placing adverts in mass media channels (TV, radio, newspapers, magazines etc) to influence mass markets. Not any more. The proliferation of 1,000s of media channels...
Gerry Brown, Bloor Research | 7th February

Keep Smart TVs simple, stupid
Smart TVs need to be more like smartphones, with simpler, clearer UIs and better connectivity.
Rob Bamforth, Quocirca | 10th January

HP Revamps Print Strategy
HP held its Fall printing event in Barcelona last week where it announced the largest upgrade to its commercial printer line in almost a decade.
Louella Fernandes, Quocirca | 3rd December

Is Nokia changing its marketing strategy such a good idea?
The launch of Microsoft's Windows Phone 8 will be a significant event in the mobile industry, and could have far reaching effects on all those using it to make handsets - none more so than Microsoft's strategic ally, Nokia.
Rob Bamforth, Quocirca | 27th July

What does iOS6 say about Apple's plans for the future?
When did operating system releases change from being a dreaded chore to being eagerly anticipated? The consumerisation of IT has affected software as well as hardware
Rob Bamforth, Quocirca | 6th July

Google, Motorola and the future of Android
It might seem clever for a software company to buy up a hardware partner, but it can make life more complex - so why did Google do it?
Rob Bamforth, Quocirca | 7th June


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